|[February 19, 2014]
Outfit7 Celebrates Legal Win against Counterfeit App Publisher in China
LONDON --(Business Wire)--
Outfit7, the entertainment company behind the global phenomenon Talking
Tom and Friends, today sends a forceful message to companies
producing counterfeit products with the news of its legal win against
Chinese app company, NanJing oooo3d Ltd.
Outfit7's attorneys, Gibson, Dunn & Crutcher LLP filed the lawsuit in
January 2013 in response to NanJing oooo3d illegally publishing apps
that claimed to be sequels to the original Talking Tom and Friends
franchise - developed and owned by Outfit7. Unlawfully profiting from
the success of Outfit7's app series with its counterfeit apps, Talking
Tom 3 and Talking Tom 4, NanJing oooo3d has been ordered to
pay compensation to Outfit7 for the loss of goodwill and significant
value suffered to the brand.
In one of the first lawsuits filed in the US courts against mobile app
IP infringement, NanJing oooo3d has been found guilty of copying the Talking
Tom virtual character and look and feel of the globally successful Talking
Tom mobile apps. The Chinese counterfeiter has been permanently
prohibited from manufacturing, distributing, or promoting any
counterfeit merchandise bearing the Talking Tom or Talking
Friends trademark. Furthermore, due to the misuse of Outfit7's
trademarks and copyright, NanJing oooo3d is enjoined from using any
language or images that could cause consumers to believe that their
products are in any way affiliated or connected with those of Outfit7.
"Innovation, unique characters and high-value entertainment are
fundamental to the success of our brands," said Samo Login, Founder and
CEO, Outfit7. "We've invested heavily in our research and development to
ensure our products are market leaders and, as such, we will do whatever
it takes to protect our IP. We always have the best interest of our
consumers at heart and their protection gainst counterfeit products
that do not comply with either privacy or health and safety regulations
is of paramount importance to us."
Further to the lawsuit against NanJing oooo3d, Outfit7 is focusing on
additional areas of IP enforcement. Baker & McKenzie, heavyweights in IP
protection and anti-counterfeiting, have been brought on board to
represent Outfit7's products in Greater China. Offering strategic advice
to Outfit7 and its global partners and consumers, Baker & McKenzie will
work with local authorities to limit unlawful production and exportation
of counterfeit products in China.
In addition to the litigation case against NanJing oooo3d, Outfit7 is
actively cooperating with global app stores including Google (News - Alert) Play,
iTunes and Window Phone Store, among others in the fight against IP
infringement in mobile app space and has successfully removed in excess
of 80 counterfeit apps published on such distribution platforms.
Talking Tom is the lead character from Outfit7's Talking Tom and
Friends franchise, launched in 2010. Talking Tom achieved
record-breaking acclaim when it became the fastest growing entertainment
app series of all time. Talking Tom and Friends, which now
includes six characters and 14 apps, has since become a global
entertainment phenomenon, helping Outfit7 achieve 1.5 billion downloads
in over 230 territories worldwide.
Now Talking Tom and Friends extends from mobile apps to
chart-topping YouTube (News - Alert) singles, an animated web series, innovative
merchandise and a soon-to-be released TV series.
- ENDS -
Best known for its global phenomenon Talking Tom, Outfit7 is one of
the fastest-growing media entertainment companies on the planet.
Outfit7 was founded by a group of entrepreneurs in 2009 whose mission
is to bring fun and entertainment to all. Its flagship app franchise
Talking Tom and Friends has achieved over 1.5 billion downloads since
its launch in 2010 and continues to grow with 230 million active users
Talking Tom and Friends are unique fully animated 3D animal
characters who love to be petted and played with through an array of
in-app user functions. Each with their own distinct personality, Talking
Tom, Talking Angela, Talking Ginger, Talking Ben, Talking Pierre and
Talking Gina are fully-interactive and can engage in two-way
conversations with users. Fans can even create and share videos of
interactions with their favorite characters via Facebook (News - Alert) and YouTube.
The popular characters started life in the digital world and now
Talking Tom and Friends extend from mobile apps to chart-topping
YouTube singles, animated web series, innovative merchandise and a soon
to be released TV series.
Out Fit 7 Limited is a global company with offices and subsidiaries in
London, England; Ljubljana, Slovenia; Limassol, Cyprus;
Seoul, South Korea; and Palo Alto (News - Alert), USA.
For more information, please visit www.Outfit7.com
and www.talkingtom.com or
visit our Facebook, Twitter (News - Alert) or YouTube pages.
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