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Kenyans shun PCs for smartphones and tablets [Nation (Kenya)]
[February 15, 2014]

Kenyans shun PCs for smartphones and tablets [Nation (Kenya)]

(Nation (Kenya) Via Acquire Media NewsEdge) Demand for personal computers has been declining in recent years as more Kenyans prefer smartphones and tablets leaving corporates as the key drivers for PC sales.

Data from International Data Corperation shows that growth for total PC market in Kenya in 2010 was 60.7 per cent, 25.6 per cent in 2011, 16.7 per cent in 2012 and 4.9 per cent in 2013.

"The growth is declining mainly due to consumers shifting towards smartphones and tablets," IDC said in an email statement.

IDC said around 90 per cent of the total desktop PCs have been continually used by commercial entities majority by SMEs and big firms.

Smartphones and tablets in Kenya have continued to become cheaper with the cheapest smart phones retailing at around Sh4,000 while cheap tablets are retailing at around Sh8000.

The top 3 vendors in both smartphones and feature phones in Kenya are Samsung, Techno and Nokia(not in any order), IDC said.

Tablets market in Kenya is also experiencing growth especially with the push from telco companies due to their high ARPU(Average Revenue Per User) compared to smartphones and PCs when it comes to Internet.

Telco companies like Safaricom have an ambitious plan of selling around 5000 tablets each month for the first half of 2014. Intel has partnered with Asus to provide entry level tablets in the country.

(c) 2014 Nation Media Group. All Rights Reserved. Provided by, an company

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