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German eCommerce shop system wins over Scandinavians
(DGAP Corporate News Via Acquire Media NewsEdge) (DGAP-Media / 12.02.2014 / 09:15)
German eCommerce shop system wins over Scandinavians
Localized eCommerce shops achieve an above-average conversion rate
Karlsruhe (Germany), February 12, 2014 - asknet, a leading provider of
international eCommerce solutions, is enjoying increasing popularity in
Nordic countries such as Denmark, Sweden, Norway and Finland. The
Karlsruhe-based company is benefiting from the widespread acceptance of
online commerce in Scandinavian countries.
Strong eCommerce growth in northern Europe
As shown in PostNord's recent study 'eCommerce in the Nordics 2013,' 14.4
million people in Scandinavia ordered goods on the Internet in the 2012
fiscal year - and 4.2 million of them did so at least once a month.
PostNord states that online sales have grown about 15 percent in the last
year, and the items purchased online have a total value of around 10.9
billion euros. These figures illustrate the buying power and stability of
online commerce in Scandinavia.
There are many reasons for this booming business. One reason is that people
in Nordic countries are more open to new technologies than other European
countries, for example. This is one of the reasons why Sweden is home to
countless test markets in which new products are tested for their user
friendliness and suitability. In addition, the internet and its shopping
sites open up ways for people to order the items they want easily, from the
comfort of their own homes. This is very understandable considering the
long, dark winters and the rural infrastructures in some of those areas.
asknet - at home everywhere
As an international eCommerce player, asknet is familiar with the specifics
of different markets, which play out through more than just their
languages, currencies and logistics processes. 'Most notably, the methods
of payment vary from country to country; in Sweden, for example,
Direktbetalning is a very popular payment method,' says Katja Speck, VP
Marketing, Sales & Business Development asknet AG. 'We offer this and other
payment methods - as well as the appropriate languages for each shop,
localized terms and conditions, and address options adapted to each
country's format. We are also proud to have native speakers in our support
team, and marketing experts who help our customers campaigns in these
countries succeed.'
Companies who market and sell their products in Scandinavia using the
asknet shop system also serve as proof of the German eCommerce specialist's
tailored approach to the market. By switching to the asknet online
platform, they can see a noticeable increase in transactions and online
sales. Customer feedback like that confirms asknets assessment: tailor-made
solutions for each shop are the road to success in eCommerce.
About asknet
asknet, a leading global provider for customized e-commerce solutions
allows merchants to sell into more than 190 countries around the globe.
asknet's e-commerce gateway exceeds market standards for software and
digital media distribution. The company develops and maintains portals for
software distribution and supplies 80% of all German universities with
software products. asknet acts as a large account reseller for Adobe and
Microsoft in the Academic Market and won the IBM Bestseller Award 2012.
asknet offers students a wide range of software downloads for personal use
through its leading Internet platform 'studyhouse.de'. asknet's customers
include numerous providers of specialty software and licensing products
including ABBYY, CyberLink, F-Secure, HBO, Nero, NetObjects, Norman, Panda
Security and Steinberg Media Technologies. asknet was founded in 1995 as a
spin-off of the Karlsruhe Institute of Technology (KIT, formerly the
University of Karlsruhe). In 2012 the company's transaction revenues
amounted to more than 90 million euros. For more information, visit
www.asknet.com.
Press Contact
asknet AG
Katja Speck
Phone: +49/721/96458-6369
Email: katja.speck@asknet.com
End of Media Release
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Issuer: asknet AG
Key word(s): Information technology
12.02.2014 Dissemination of a Press Release, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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252197 12.02.2014
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