(PR Web Via Acquire Media NewsEdge) (PRWEB) February 10, 2014
Social Traffic, Inc.’s local reputation builder software has been developed to give hospitality, tourism and leisure industry businesses the power to pro-actively influence the growth of their online reputations and leverage 4 and 5 star reviews as marketing material they can syndicate using the internet as a delivery platform.
Social Traffic, Inc. wants local business owners to start leveraging the power of customer reviews to learn what’s on their customers minds, and to solve their problems for them — potentially converting critics into raving fans.
"Negative things happen in every business and consumers know that. They are not looking for a perfect business, it’s not a realistic scenario. Any business attempting to portray themselves as perfect are more likely to lose a consumers trust. Modern consumers want to feel as though they are part of the business process. Proactively engaging existing customers, listening to them, and making changes based on their feedback builds engagement, and loyalty. Modern consumers are more likely to judge businesses by how they deal with negative customer experiences, than how many bad reviews they have," Social Traffic, Inc. founder Simon U. Ford explained.
"Every customer review, good or bad, can be an opportunity if the business is able to communicate with their customers immediately after the point of sale, but those communications must leave a digital footprint," says Ford.
Learn more about Social Traffic, Inc.’s Reputation Builder Software here.
Social Traffic, Inc. is a social marketing agency founded in 2007 offering Hospitality, Tourism & Leisure industries help in establishing proven, social infused reputation marketing systems for dramatic and sustainable growth.
Founder Simon U. Ford has authored multiple social marketing related books, including "Social Traffic –– Event Marketing in Our New Mediascape"; quoted by some readers at the time of its launch 6 years ago, as the best book on social marketing ever written.