Dubai ruler calls for new marketing push [Big News Network (United Arab Emirates)]
(Big News Network (United Arab Emirates) Via Acquire Media NewsEdge)
Dubai's ruler, Sheikh Mohammed Bin Rashid Al Maktoum, has decided to promote and market what he has termed the "Dubai brand."
He has formed a new organization, the Dubai Corporation for Tourism and Commerce Marketing, to promoting Dubai as a favoured destination for tourism, entertainment, and events.
DTCM has also been charged with ensuring the emirate continues to be a global business hub.
In conjunction with tourism-related firms, the organization will furnish business heads with facilities, infrastructure and the expertise required to facilitate conferences and venues for local and international businesses.
The corporation will work with private and public sector heads in key markets around the world by establishing offices in major cities.
Dubai has long held a position as a leading international city for tourism and trade.
Last year over 100 million tourists visited the emirate.
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