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Capillary Technologies Signs Joint Marketing Agreement with American Express to Bring Intelligent CRM Solutions to Select Mid-Sized U.S. Merchants [Mid-East.Info](Mid-East.Info Via Acquire Media NewsEdge) SINGAPORE: Capillary Technologies today announced a joint marketing agreement with American Express in which American Express will introduce Capillary's industry-leading Intelligent Customer Engagement™ solutions to select medium-sized retail merchants in the U.S. Capillary's solutions enable merchants to engage with their customers across in-store, social media, e-mail, local and mobile channels, with a view to increasing shopper loyalty and fueling online and physical store sales. "Many retailers are looking for ways to help them strengthen engagement and loyalty with their customers," said Luke Gebb, senior vice president, Merchant Services, American Express. "We are pleased to add Capillary to the range of services we offer merchants to help grow their businesses and to help address this specific need." Over the past year, American Express and Capillary conducted a pilot program in Singapore in which American Express introduced Capillary's SaaS-based platform to select mid-sized retail merchants. The success of the pilot program led to the joint marketing arrangement in the U.S. where American Express will connect interested retailers with Capillary. "I could think of no better brand to work with than American Express as we expand our services in the U.S.," said Aneesh Reddy, co-founder and CEO of Capillary Technologies. "We are thrilled to be working with American Express on value-added solutions for their retail merchants." Today, shoppers interact with retailers through multiple channels at different times, perhaps browsing merchandise online and later completing the purchase in a retailer's store. A consumer who opts in to receive communications from a retailer may receive an offer for "free shipping on winter apparel" via Facebook, browse outerwear on the retailer's web site, and then visit the retailer's store to purchase a coat a day later. These separate interactions need to be tied into one customer communication stream—building a single view of the customer—so the retailer can recognize that it's the same person interacting with it through all three of those channels. Capillary's suite of Intelligent Customer Engagement™ solutions enables retailers to capture and analyze data on customer behavior and shopping preferences through social media, e-mail, in store, local and mobile channels and arms marketers and in-store sales associates with a host of intuitive tools for cross-selling, up-selling and strengthening customer engagement, and increasing loyalty and return on marketing investment. Capillary's intelligent CRM solutions enable merchants to provide real-time personalized recommendations to shoppers and offer relevant promotions across any channel they choose. This includes physical stores, retailer web sites, e-newsletters, mobile apps, mobile-enabled sites, and relevant social media including Facebook fan pages and Twitter. About Capillary Technologies, Inc.: Capillary Technologies, Inc. is a leading provider of cloud-based software solutions that helps retailers to engage intelligently with customers through in-store, mobile, social media and e-mail channels. Capillary's platform powers end-to-end customer engagement, clienteling, loyalty and social CRM for more than 150 major brands across 10,000 retail locations, bringing instant shopper gratification to over 75 million consumers across the United States, United Kingdom, Middle East, South Africa and the Asia-Pacific region. Capillary's customers include industry leaders such as Benetton, Nicole Miller, Nike, Marks & Spencer, Puma, Pizza Hut and Tennis Express. Capillary has been named Marketing Magazine’s CRM & Loyalty Agency of the Year 2013; a Gartner 2013 Cool Vendor; and one of Mint/WSJ Bloomberg Businessweek's Hottest Technology Businesses 2013. Capillary is backed by Sequoia Capital, Norwest Venture Partners, and Qualcomm Ventures. For more information, visit http://www.CapillaryTech.com. (c) 2014 mid-east.info Provided by Syndigate.info, an Albawaba.com company |