[January 28, 2014]

Sutton Place Strategies Surpasses 100-Client Mark in 2013

Sutton Place Strategies, LLC, whose Deal Origination Analytics™ service helps private equity investors, mezzanine firms, senior lenders and family offices improve their deal origination and business development effectiveness, today announced it surpassed the 100-client mark in December 2013. In doing so, Sutton Place Strategies has now worked with approximately 10% of the active¹ private equity funds and mezzanine lenders focused on the North American middle market.

"This is a great milestone to celebrate our four-year anniversary," said company founder Nadim Malik. "Not only did we dramatically increase our number of customers for the third consecutive year in 2013, we successfully extended our client base to include family offices and senior lenders and enhanced the scope of our research beyond private equity to include all M&A activity in the U.S. and Canada."

Sutton Place Strategies client Robert J. Fitzsimmons, Managing Prtner of High Road Capital Partners, a leading lower middle market private investment firm, said, "Sutton Place Strategies' metrics are extremely valuable in benchmarking our deal sourcing performance and are a critical tool in our quest for continuous improvement."

Ben DeRosa, Partner, Business Development, of American Industrial Partners, a prominent middle market private equity firm focused on the industrial sector, added, "Sutton Place Strategies' analytics are an invaluable tool to understand the effectiveness of current deal sourcing efforts and to prioritize resources to improve results."

The opportunity for dealmakers to optimize their business development efforts on an ongoing basis is what is driving adoption of Sutton Place Strategies' customized market data and analytics, Malik noted. According to the firm's proprietary data, there were 669 sell-side advisory firms and over 2,100 different professionals that sold at least one company in the U.S. or Canada in the last year alone, and approximately 74% of these intermediaries closed three deals or less. Given the fragmented nature of the deal sourcing universe, it's no wonder that PE firms on average see just 23% of their target market deal flow, according to the SPS 2013 Deal Origination Benchmark Report (SPS DOBR).

About Sutton Place Strategies, LLC

Founded in 2009, Sutton Place Strategies has established itself as the thought leader in deal sourcing intelligence in North America. The firm's core service is Deal Origination Analytics™, a subscription-based information service for private equity and mezzanine lender firms. This service consists of a customized report package designed to quantify the addressable universe of a client's transaction target market, measure market penetration, and serve as a road map to increase the effectiveness of a firm's internal business development efforts. The reports are backed by proprietary data tracked on a primary basis by Sutton Place Strategies since May 2009.

¹ Based on approximately 1,000 private equity and mezzanine lenders that closed at least one deal in 2013 (hence "active") in the United States or Canada, according to Sutton Place Strategies' proprietary data.

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