|[January 28, 2014]
Sightly Raises $1.7 Million in Funding
SAN DIEGO --(Business Wire)--
a video advertising technology company focused on localized
solutions, has announced that it has raised $1.7 million in series
seed funding. Sightly allows brands, agencies, and value added resellers
(VARs) serving local businesses the ability to target video ads across
all devices and reach prospective customers with locally relevant
messages. Sightly's comprehensive network reach, combined with
data-driven optimization intelligence technology, provides one of the
industry's most effective platforms for local brand awareness and
"This investment helps us continue pioneering the concept of local
targeted video as more and more advertisers recognize that messages
tailored for their specific markets are more effective in engaging their
target audiences," said John McIntyre, founder and CEO of Sightly. "Our
ultimate goal is to make localized video ads easy, accessible and
affordable for all brands, local business and teir marketing partners."
The initial round of funding was led by New York-based Mack Capital,
with participation by investors including Tomorrow Ventures and 500
Startups. In response to market demands, the amount raised will be
leveraged to expand Sightly's product to best serve multi-location
businesses and channel partners for localized campaigns.
"With the shift in media viewing habits from TV to digital media, the
market is primed for Sightly's solution," said Brad Holden, Principal at
Tomorrow Ventures. "As the demand for personalized, scalable video ads
and campaigns increases, it's evident that Sightly's growth
opportunities are exponential."
Sightly's seasoned leadership team includes co-founders and industry
veterans, John McIntyre and John Zdanowski. Prior to expanding its focus
on delivering solutions for brands, agencies and channel partners, they
founded a previous iteration of Sightly which was focused on selling
video solutions directly to small businesses.
The details of the new enterprise-level video ad platform will be
unveiled next month at the International Franchise Association's (IFA)
Annual Convention, February 22-25, in New Orleans. For more information
about Sightly, visit www.sightly.com.
Sightly is a video advertising technology company, providing brands,
local businesses and their marketing partners the ability to reach local
audiences across multiple screens through YouTube (News - Alert) and other online and
mobile video networks.
Sightly's dynamic ad personalization, programmatic media buying, and
data-driven optimization technologies provide one of the industry's most
effective platforms for local brand awareness and customer engagement.
Learn more about Sightly's local, targeted video platform at www.sightly.com.
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