4 Reasons to be at the Hotel Association of Canada's National Conference
(Canada Newswire Via Acquire Media NewsEdge)
TORONTO, Jan. 23, 2014 /CNW/ - As the global economy stutters and starts
with alarming unpredictability, the tourism industry will once again
turn to the Hotel Association of Canada for advice on how to build and maintain sustainable businesses.
The 100-year-old association, which represents more than 8,500 hotels,
motels and resorts in the country's $17-billion lodging industry, will
focus on deep consumer insight as it hosts its annual conference in
Toronto on Feb. 11-12.
Here are four reasons you can't miss the 2014 Hotel Association of Canada's National Conference.
FORD FOCUS: Sheryl Connelly is a sought after speaker, and for good reason. As manager of global
trends and futuring at Ford Motor Company, she's tasked with predicting
consumer behaviour way before there are any obvious clues. She doesn't
use a crystal ball - she relies on equal parts traditional
collaboration and futuristic data analysis to drive the company's
success for years to come. Her insights into social and economic shifts
form the basis of the company's planning, and she will share them as
the conference's keynote speaker.
GENERATION GAP: This is the first time in history that a 20-year-old could find
themselves working on equal terms alongside a 70-year-old. Curt Steinhorst, a seasoned speaker and communications expert who also works with the
Center for Generational Kinetics, will talk about the differences
between the different age groups (matures, baby boomers, generation X
and generation Y) as well as provide insights into their priorities to
highlight (with humour and data) what they bring to the workforce and
how to build teams that work together effectively.
BIG SALES, SMALL SPEND: Bill Todd understands what every business owner wants to know - how to out-sell,
out-market and out-negotiate the competition without having to outspend
them. He is the co-author (along with Stephen Covey) of Speaking of
Success, and an energetic and funny motivational speaker who relies on
fact over anecdote in his popular presentations. Delegates also receive
a free 30-minute follow-up via webcast or teleconference and a copy of
all the materials used the in presentation.
AND MORE: The program is packed with sessions intended to deepen understanding of
trends and consumer behaviour, including perspectives on mobile
marketing from Eric Morris at Google and panels intended to drive profits and enhance the guest
experience. Also, the Travelzoo cocktail party.
For more information on attending the HAC Conference, review the program and register.
About the Hotel Association of Canada
The Hotel Association of Canada is the effective voice of the Canadian Hotel & Lodging industry. For
over 100 years, it has worked to enhance the prosperity of the Canadian
Hotel and Lodging Industry through strong member engagement, effective
advocacy, and the provision of value added programs and services. The
Hotel Association represents more than 8,500 hotels, motels and resorts
that encompass the $17 billion Canadian hotel industry which employs
290,000 people across Canada. www.hotelassociation.ca.
About Big Picture Conferences
Big Picture Conferences is dedicated to the production of conferences
and networking events for the Canadian hospitality industry. Big
Picture Conferences delivers turnkey events by developing program
content, organizing quality speakers, coordinating marketing services
while managing venue arrangements, registrations and finances. Big
Picture Conferences 'must attend' events include: the Hotel Association of Canada's National Conference, Canadian Tourism Marketing Summit, Canadian Hotel Investment Conference, Canadian Restaurant Investment Summit, and Western Canadian Hotel and Resort Investment Conference .
SOURCE Big Picture Conferences Inc
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