TMCnet News
New Services from SweetBeam to Drive Luxury Hotel Revenue Higher in 2014; Company expands capabilities, broadening leadership for in-house guest engagement and revenue stimulation at luxury hotels and resorts(M2 PressWIRE Via Acquire Media NewsEdge) Dubai, United Arab Emirates - Marketing firm SweetBeam today announced the expansion of its portfolio of Individual Marketing services for luxury hotels and resorts. The new services boost revenue from in-house guests beyond the +23% benchmark previously established by the company. With its newly expanded portfolio the company now offers luxury hotels and resorts: - Planning, intelligence and consultancy to identify the spending patterns and decision-making factors of each individual guest demographic - Digital, traditional and face-to-face marketing activation programs to increase guest awareness, consideration and conversion - Performance measurement, reporting and optimization of in-house guest revenue across all property outlets "SweetBeam continues to define Individual Marketing for luxury hotels and resorts with services proven to deliver financial benefits to each client property," said Troy Simoni, SweetBeam President and CEO, "No one else offers such an effective portfolio of services that engage and stimulate extra revenue from in-house guests." "In-house guests can be a highly-profitable source of revenue but until now clients have been approached by technology vendors," said Daniel Gates, SweetBeam VP of Client Services, "SweetBeam is different, with Individual Marketing services proven to boost top and bottom line month after month." All new and existing SweetBeam services are available to clients on a bespoke basis to increase guest engagement, boost capture of in-house guest spending and drive up the average check. About SweetBeam SweetBeam is the leader in Individual Marketing in luxury hotels and resorts. Individual Marketing increases in-house guest spending on outlets and discretionary services at the property from the moment after the guest checks in until the moment they check out. Guests exposed to Individual Marketing spend, on average, 23% more than guests exposed to traditional marketing. SweetBeam provides a comprehensive range of Individual Marketing services from planning and intelligence through to program activation and revenue optimization. SweetBeam is headquartered in Dubai, with offices in Europe, and is expanding to the US and Southeast Asia. . (c) 2014 M2 COMMUNICATIONS |