[January 22, 2014]

RBCC Explores New Contacts in Personalized Medicine and Drug Delivery

Rainbow Biosciences, the biotech subsidiary of Rainbow Coral Corp. (OTCBB: RBCC), announced today that the company's executive leadership is now pursuing potentially lucrative partnerships with contacts made at last week's Biotech Showcase in San Francisco.

In order to meet its expansion goals in 2014, RBCC is targeting promising innovations in personalized medicine and targeted drug delivery for marketing and development. Both health sectors are expected by many experts to grow by billions of dollars in the next few years. RBCC is reaching out to emerging industry leaders that company executives met last week regarding development partnerships that could significantly boost the company's bottom line in the new year.

"We want to partner with developers on the cutting edge of healthcare technology and deliver new breakthroughs to the patients who need them most," said RBCC CEO Kimberly Palmer. "The companies we are in talks with now are on the verge of breakthroughs that could change what's possible in personalized medicine."

One of the driving forces behind this expansion is the inefficient way in which drugs are currently produced. Because insurance companies are highly reluctant to pay for drugs that don't work, pharmaceutical companies are beginning to use data derived from personalized genome testing to indicate which drugs will work for specific patients-making a stronger case for payer reimbursement.

With analysts across the globe callin regenerative and personalized medicine the future of healthcare, RBCC plans to be well-prepared to capitalize on the growth to come. By acquiring or partnering with up-and-coming regenerative therapy companies, RBCC plans to compete in the biotechnology industry alongside NeoStem, Inc. (NYSE: NBS (News - Alert)), Neuralstem, Inc. (NYSE: CUR), Smith & Nephew (NYSE: SNN) and Pharmaceutical Product Development (NASDAQ: PPDI).

For more information on RBCC's other biotech initiatives, please visit www.rainbowbiosciences.com.

About Rainbow Biosciences

Rainbow Biosciences, LLC, is a wholly owned subsidiary of Rainbow Coral Corp. (OTCBB: RBCC). The Company continually seeks out new partnerships with biotechnology developers to deliver profitable new medical technologies and innovations. For more information on our growth-oriented business initiatives, please visit www.RainbowBioSciences.com. For investment information and performance data on the Company, please visit www.RainbowBioSciences.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.

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