Revolution has been sweeping the mobile telecom world for the past few years. Despite being characterized by fast-paced change from its infancy, the industry has been shaken to its foundations by the rise of a new ruler: the smartphone. Under its reign, traffic has moved from voice to data, and power has shifted from the mobile operators to application developers, OTT service providers and most of all the leading OS providers.
Mobile operators suffered great collateral damage from the smartphone revolution as they no longer hold a central place in the mobile industry value chain. Despite having lost a lot of influence in the industry in the past few years, mobile operators can now use various smartphone strategies to revitalize their position, according to this new report.
Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem shows how a mobile operator can use its device strategy to reposition its business in order to both defend itself against damage from the smartphone revolution and to make the most of the many opportunities the revolution has ushered in. It examines strategies related to device portfolios, smartphone distribution value chain, subsidies and reverse subsidies, buy-backs and trade-ins, own-branded devices and new devices, handset financing, data-sharing and over-the-top (OTT) services. This report examines the device strategies of five mobile operators - AT&T, MTS, Telefonica, China Unicom and Orange - in great depth.
Key Topics Covered:
Section 1: Introduction
Section 2: Device strategies key to reinventing mobile operators in an industry transfigured by smartphones
Section 3: Operator case studies
- China Unicom
For more information visit http://www.researchandmarkets.com/research/2p4kgm/smartphone
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