|[January 20, 2014]
OpenX Appoints Cameran Harman as Managing Director of EMEA
LONDON --(Business Wire)--
OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile
advertising technology, today announced the appointment of industry
veteran Cameran Harman to the role of Managing Director, Europe, Middle
East and Africa (EMEA). Harman brings nearly 20 years of experience in
the online advertising industry and will lead the Company's EMEA
operations, with a focus on strategic partnerships, marketing, sales and
general operations throughout the region, and will be responsible for
accelerating the adoption of OpenX's ad serving, ad exchange and yield
optimization platform. The appointment is effective immediately and
Harman joins OpenX's EMEA headquarters in London.
Cameran Harman, Managing Director, EMEA, OpenX (Photo: Eamonn McCormack/ABImages)
Unique in the digital advertising industry, OpenX allows publishers to
unify and manage all of their demand channels - direct, indirect and
Real-Time Bidding (RTB) - within a single platform. Specifically, the
OpenX platform integrates ad serving with an ad exchange that
incorporates Supply Side Platform technology. Thousands of publishers
and advertisers around the world use OpenX technology to automate the
selling and buying of digital advertising inventory and the Company
handles trillions of ad transactions annually. In September 2013, the
Company continued its EMEA expansion by moving into the DACH region,
appointing a regional director, and opening a new office in Munich.
Prior to joining OpenX, Harman was the UK Managing Director for AD2ONE,
Ltd. (AD2ONE), the UK's leading advertising sales representation
business, where he ran a team of 45 and helped many of the region's
leading publishers maximize the value of their advertising offering
through site specific, premium integrated deals. Under Harman's
leadership, AD2ONE transformed in terms of scale and reputation,
outperforming the market and winning major publisher accounts including
Dixons Retail plc, British Telecom and Sony PlayStation, as well as
securing the ad operations contract for the official website of the
London 2012 Olympic Games. Harman also played a leading role in the
elevation of eBay (News - Alert) Advertising to become one of the most influential
media owners in the UK through its partnership with AD2ONE.
Harman also held various roles with Advertising.com (acquired by AOL
Time Warner (News - Alert), Inc.) before AD2ONE, rising to Director, Product & Property
Sales. During this time Harman led the coordination of different
business units to offer advertising opportunities across online display,
audience targeting, online video, mobile, affiliate marketing, search
engine marketing, and contextual targeting. Harman has also held roles
with IPC (News - Alert) Media and 24/7 Media Europe Ltd.
"We're very pleased to welcome Cameran to the OpenX team," said John
Gentry, president, OpenX. "Cameran's extensive experience in the online
advertising industry, when combined with his strong relationships with
many of the region's leading publishers, makes him the perfect choice to
capitalize on the momentum we've already achieved in EMEA and to lead
OpenX in this important region."
"I'm excited to join OpenX and help grow the company in the EMEA
region," said Cameran Harman, managing director, EMEA, OpenX. "OpenX
offers a sophisticated solution to unify all of a publisher's demand
channels and unlock their full economic potential, an approach that is
unparalleled by other companies in the advertising technology space. As
the needs of digital publishers and advertisers change, and the industry
continues to accelerate towards the adoption of programmatic trading, I
look forward to further expanding OpenX's reach across the region."
OpenX is a global leader in digital and mobile advertising technology.
OpenX's vision is to unleash the full economic potential of digital
media companies. OpenX solutions provide a unique Software as a Service
platform by combining ad serving and an ad exchange which includes
Supply Side Platform technology.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software
Ltd., is based in Los Angeles and is backed by leading investors
including Accel Partners, Index Ventures, SAP (News - Alert) Ventures, and Samsung
Venture Investment Corporation.
For more information, please visit www.openx.com
OpenX is a trademark of OpenX Limited.
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