Leo Burnett names Tuqan chief innovation officer [Campaign Middle East]
(Campaign Middle East Via Acquire Media NewsEdge) Yousef Tuqan Tuqan has taken on the role of chief innovation officer at the Leo Burnett Group of Com- panies MENA.
Tuqan, who was previously CEO of Flip Media, took up his new position at the beg- inning of the year. Kareem Monem will take over Leo Burnett-owned Flip Media as
its new managing director.
In his new role, Tuqan will be tasked with creating an environment of experimen- tation within the group, en- couraging its creative teams to combine the Leo Burnett 'HumanKind' philosophy with innovations and break- through technologies. Work- ing with Leo Burnett's man- aging directors around the region, and with the Leo Bur- nett MENA digital leader- ship team, he will map future plans for growth and develop- ment to better meet the needs of clients.
Discussing the appoint- ment, Raja Trad, CEO of Leo Burnett Group of Companies MENA, said: "Under his guidance, our teams will be encouraged to go beyond the norm in seeking new creative solutions to our clients' needs, further establishing Leo Bur- nett as not only a leading source of innovative work, but as an avant-garde agency setting new standards across the advertising board."
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