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M:Science SMS Products & Services Integrated Into Council, Manufacturing, NHS & Retail Software Projects(M2 PressWIRE Via Acquire Media NewsEdge) M:Science today announced that StyleTech Solutions, a bespoke software development specialist for both public and private sector organisations, is using M:Science's SMS products and services to integrate SMS functionality into its products. Specialising in bespoke software development, with a focus on NHS and Council through to retail, manufacturing and distribution, means that every development StyleTech Solutions undertakes, whether it's via an SMS route, a mobile application or a software system, is specifically designed for the client. "Every single development we are involved with is individually built," explained Sarah McKenzie, Project Manager, StyleTech Solutions. "We run SMS text messaging via a number of bespoke systems - from health improvement support programmes and promotional tools, through to job planning and job management solutions for facilities management. We therefore use SMS on a number of different levels for a variety of different reasons. The M:Science service delivery approach enables StyleTech to develop, integrate and support its bespoke SMS service, instant messaging and push notifications with ease." M:Science's SMS service delivers over 99.97% availability thanks to dual redundant servers and automatic failover. M:Science also prides itself with the level of support it offers and is always willing to help partners develop solutions that work. "It's the stability and reliability of the service, and also the support that you receive from M:Science that we are extremely impressed with. M:Science is always eager to consider different options and always willing to assist and adapt the way that they work to try and help us meet the needs of our clients. You don't always find that in businesses nowadays," said Sarah. "Our clients obviously benefit from the reliability of the service as well, and that has a knock on effect. If they are happy, we are happy." StyleTech Solutions has been working with M:Science since June 2010 and mainly uses SMS Web Service to integrate text messaging into its solutions. The SMS capabilities are then exploited in a number of different ways. "It's mainly used for notifications, but we have used SMS as a marketing tool in some bespoke solutions, for example as a sign posting tool for health improvement services," explained Sarah. "We have also developed an SMS support programme that delivers long term support for clients travelling through their journey of quitting smoking. The system also integrates with local pharmacy systems to support the delivery of client vouchers via SMS for smoking cessation products." Industry research has found that over 97% of mobile subscribers will read a text message within 15 minutes of receiving it, making it extremely useful for business critical communication. According to Sarah, the use of SMS messaging is growing and is still the most appropriate technology to apply to a bespoke system, particularly if the focus of the bespoke system is to reach people instantly. "If you take a job planning system, for example, you might have a break in, a flood or a shop that has to be closed down for the day. SMS is a sure way of getting a message to the key contacts or the regional store manager," explained Sarah. "An email will filter through with every other email, but with a text message - generally you will have an alert or a vibration on your phone set - it's still the best possible way to get an urgent, or business critical message through to the right people. We have definitely seen more of an interest in applying SMS for this use over recent months." M:Science prides itself in delivering products that can help partners embed powerful SMS solutions into their own applications and web portals to form specialised solutions for their own vertical markets or functional applications. "A new opportunity arose and we were looking for an organisation that we could partner with that was not only flexible but could provide us with the ability to develop solutions in a bespoke way and integrate SMS services," said Sarah. "We issued a competitive tender and M:Science's response shone through - mainly due to the volume of detail and flexibility that M:Science could offer. It was the service that M:Science delivered throughout the tender process as well as the final, delivered tender. M:Science's offerings far superseded the offerings of other participants." About M:Science Ltd. Established in 2002, M:Science is one of the pioneers of corporate two-way text messaging services. It has harnessed the power of SMS into a range of powerful and highly secure server and web based products giving customers the flexibility to deploy text messaging capabilities to their applications, systems and websites. The company's foundations are deep rooted, having evolved from Intelliware Systems' simple plug-in, which was launched in 1999, through its SMS Gateway and Orbis SMS Server in 2001, to the range of products available today. The company, a division of Codestone Group Ltd., is headquartered in Poole, Dorset, UK. For more information, please visit: http://www.m-science.com or follow us on Twitter: @MScienceSMS Media Contact Stuart Tarrant Communications Officer - M:Science Tel: 01202 241120 Email: [email protected] . (c) 2014 M2 COMMUNICATIONS |