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Pikato Launches Retail Mobile Marketing Solution to Personalize Customer Shopping Experience and Increase EngagementTAMPA, Fla. --(Business Wire)-- Pikato today launched its retail mobile marketing solution that personalizes the customer shopping experience to significantly increase consumer engagement and deliver measurable results. Pikato allows its customers to easily launch a turnkey mobile branded campaign in less than one hour with minimal internal company resources needed. Pikato has also announced that Sears and Kmart are the first companies to engage with the Pikato platform and have already seen mobile engagement rates soar 1100%. The platform gathers real-time customer feedback combined with hyperlocal and transactional data to determine the best offers and messages to be delivered. This allows retailers to get immediate feedback from users as they respond to offers and messages in order to influence Pikato's recommendation engine for future decisions and behavior. Examples of Sears and Kmart mobile marketing experience include:
Pikato delivers a complete integrated mobile marketing solution that is built on four major pillars:
"Campaigns running on the Pikato platform are designed to allow companies to deliver personalized and targeted mobile offers and content directly to their customers," said Jesus Sanchez, CEO of Pikato. "Pikato provides the easiest and cost-effective way of increasing redemption and mobile engagement. Sears and Kmart, with over 2,400 locations, have already seen the tremendous benefits of partnering with Pikato and we know that other companies can potentially see similar, or even greater, results." Pikato mobile interactions are also designed for customers' locations to be enabled for proximity-based notifications and strategies based in geo-location or iBeacons. Customers seamlessly engage with the location-based experiences without manual check-in and not only can Pikato arbitrate and score hundreds, even thousands, of offers, it can also manage contact policies. In-store engagements are enabled through QR and barcode scanning of products and signage and can be used to create unique games and interactions while inside the store bringing together physical and digital marketing vehicles. About Pikato Pikato combines multiple services to give the best opportunity to reach existing and potential customers with relevant offers targeted specifically for them. We base all of our ideas and services on marketing best practices and the most innovative technologies available to retailers today. Pikato offers a complete integrated marketing solution with the ability to engage and personalized content, offers and coupons for consumers in multiple mobile channels including SMS, iBeacons, in-store WiFi (News - Alert), augmented reality, email, mobile web and apps. More details and case studies are available at www.Pikato.com.
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