|[January 14, 2014]
Liaison International Names Michael Scheevel as Director of Association Sales
WATERTOWN, Mass. --(Business Wire)--
International, a leading provider of admissions management software
and services for higher education, today announced that it has named
Michael Scheevel, a senior sales executive with deep experience in
enhancing non-dues revenue streams for associations across the country,
as Director of Association Sales.
In this role, Scheevel will collaborate with professional and
educational associations to expand Liaison's partnership base by
showcasing Liaison's centralized application services (CAS)
and wide array of ancillary offerings to the association world.
Associations will be introduced to new member service offerings,
innovative sources of non-dues revenue, and underexplored ways to
increasethe role of associations in the furthering of higher education.
To date, Liaison has established itself as the leader in providing centralized
application services for a wide variety of healthcare
associations, ranging from the American Dental Education Association to
the American Association of Colleges of Nursing. More than 4,000 schools
and professional programs manage their admissions processes on a CAS
platform developed and supported by Liaison.
Scheevel came to Liaison from MultiView, Inc., where he had been
Vice President of Sales. MultiView is the largest B2B digital
advertising network in the world, connecting over 60,000 advertisers to
industry-specific markets across over 2,000 association and private
sector websites. Earlier, he held a number of sales positions at Moore
Data Management Services.
Michael Behringer, Liaison's CEO & President, said, "Michael is a
seasoned sales executive with 25 years of experience in market
development and partner sales. He will be a key member of our business
development team as we deliver the experience and power of Liaison's
Centralized Application Services to professional and educational
associations throughout North America."
Scheevel is an active member of the American Society of Association
Executives and has served multiple consecutive terms as board member
with the Dallas / Fort Worth Association Executives. He is an active
speaker, author, and thought leader throughout the association industry.
ABOUT LIAISON INTERNATIONAL
Liaison International provides admissions management solutions to higher
education. Over the last 20+ years, the firm has built strong
relationships with educational associations and has powered some of the
most admired admissions offices with its Centralized Application Service
(CAS). Its comprehensive software, service, and data analytics platform
is proven to remove administrative burdens, facilitate more powerful
analysis of a program's applicant pool, and enable experienced
admissions staff to focus on the core responsibilities of recruitment
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