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GuideSpark Sets New Standard for Employee Communications with Launch of New Video Platform
[January 14, 2014]

GuideSpark Sets New Standard for Employee Communications with Launch of New Video Platform

MENLO PARK, Calif. --(Business Wire)--

GuideSpark, the leading digital employee communications company, today announced the launch of its new platform, a high-performance solution for video-based communications that delivers powerful new capabilities and even greater value to GuideSpark customers and their employees.

In addition to hosting the largest customizable library of content in the world for benefits, compensation, talent management, health care reform and other complex employee topics, GuideSpark's platform now features a refined architecture to make the video experience even more interactive, engaging and effective. Specifically, the platform enables feedback tools such as surveys and quizzes to ensure employees get the most out of their experience., while employing deep analytics to help customers measure this engagement across geographies, employee levels, devices, departments, programs and other attributes that impact corporate-employee communications strategies.

"GuideSpark is a great fit for our organization, providing a solution that helps our employees get engaged and be productive from Day One," sad Lisa Teixiera, Director of Human Resources Operations at Blackhawk Network. "The platform both frees up HR resources and gives employees richer information, sooner than we were able to deliver in the past. From senior management to front-line employees, we definitely see a return on our investment and look forward to continuing this partnership with GuideSpark and deploying new videos in the future."

Key features of the new GuideSpark platform include:

• New HTML5 player - delivers a common experience across all devices, an important capability for employees who are geographically dispersed, or who prefer to consume content on their mobile devices

• Enriched interactive content - lets customers create surveys, quizzes and other features to drive user engagement and feedback

• Full analytics - building on GuideSpark's already-strong analytics and reporting tools, the latest version includes even more robust functionality to measure consumption and ROI, including a self-service analytics module

• New and improved user experience - GuideSpark has bolstered overall performance, user interface and a host of other elements to enhance employee engagement and value to its customers

"Our new platform, built on five years of knowledge gathering and refinement based on existing customer experiences, is a stellar example of our commitment to always deliver the most innovative and effective solutions for employee engagement and communications," said Keith Kitani, CEO, GuideSpark. "We are proud to introduce this new platform to the world, and are confident that it will drive measurable benefits for all of our customers."

The new video platform is already being used by select GuideSpark customers, and will be rolled out to all organizations in the company's customer base by mid-2014.

About GuideSpark

GuideSpark provides a customized and engaging digital employee communications solution for educating employees on complex topics such as benefits, health care reform and compensation programs. Our videos deliver customized content to transform employees into informed, engaged, and intelligent consumers of company benefits. As a result, GuideSpark's clients are able to improve overall employee satisfaction and retention and save HR time and money. For more information, visit

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