|[January 14, 2014]
Samsung WOW App Connects Millions Worldwide to Sochi 2014 Olympic Winter Games
SEOUL, Korea --(Business Wire)--
Samsung Electronics Co., Ltd., today launched its Sochi 2014 Olympic
Winter Games mobile app, Wireless Olympic Works (WOW), turning the
world's Android (News - Alert) devices into mobile sports stations that fans can use to
personalize their own Olympic Winter Games experience.
Samsung's Public WOW app provides sports fans with real-time access to
event schedules, latest reports on results, medal standings and Olympic
records reliably and fast. Public WOW is an extension of Samsung's (News - Alert)
custom WOW for the Olympic Family, which is a wireless communications
platform developed to ensure smarter communications and smoother,
wireless operations of the Olympic Winter Games by offering news and
information about the Games to officials and staffs.
"Samsung is offering fans around the world the most direct access to
Sochi 2014 Olympic Winter Games and allowing them to design and
personalize their experience in ways that are most relevant to their
interests and passions," said WS Lee, Senior Vice President of New
Business Development, Mobile Communications Division at Samsung
Electronics. "Our dedicated teams are hard at work year-round to ensure
that the WOW technology is ready for use throughout the Games, both for
consumers looking for the ultimate Olympic Winter Games experience, and
for the Olympic Family utilizing our technology to support Games-time
All Android users worldwide can download Samsung's Public WOW app via
App store and Google (News - Alert) Play, obtaining unprecedented access to the
excitement of the Olympic Winter Games.
Components of the Samsung WOW app allow fans to design their own Olympic
Winter Games experience in the following ways:
Personalize your own Olympic Winter Games updates plan
Samsung's WOW app for Sochi 2014 offers highly personalized, lve
Games-time updates ranging from medal counts to big moments that can be
pushed to users' phones in real time. And a new cheering service will
allow fans to send cheers to support their favorite athletes and
Share your celebrations with social network features
Users can upload text and images instantly to share with other WOW app
users and with their social networks, creating a global community around
shared interests in the Olympic Winter Games and winter sports.
Languages supported for the Public WOW app include Chinese, English,
French, German, Korean, Russian and Spanish.
Learn about Olympic sports with an interactive, visual guide
The app offers information on all 15 winter sports at Sochi 2014 through
a highly visual and engaging graphic user interface. A Visual Sports
Guide will provide tutorials on each sport, including rules, equipment
details and many other points of interest bring people closer to the
excitement of the Olympic Winter Games.
Get the most out of your Sochi visit with an Olympic Winter Games
Fans attending the Olympic Winter Games in Sochi will have access to a
location-based Olympic Winter Games venue guide through the Samsung WOW
technology. The guide offers Olympic venue information and navigation
services so visitors can feel truly integrated into the Olympic Winter
Games experience on the ground.
"With its advanced technology in wireless communications, Samsung has
played an essential role in the successful operation of the Olympic
Winter Games. We believe the WOW app for Sochi 2014 will once again
benefit the Games with more efficient and faster communications for the
Olympic Family as well as fans around the world" said Timo Lumme,
Managing Director, IOC TMS.
As part of the "Samsung Smart Olympic Games Initiative", Samsung will
provide around 18,000 mobile devices to the Olympic Family, including
executives, staff, and officials from the IOC, National Olympic
Committees and organizing committees in Sochi. They will be connected to
Samsung's WOW service which will provide essential, up-to-date Games
Time data and connectivity that is crucial to the Olympic Winter Games
The Samsung WOW service was first launched during the Athens 2004
Olympic Games for the Olympic Family and has since evolved into a
must-have resource for officials, attendees and fans worldwide.
About Samsung's Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the
Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter
Games, the company extended its commitment to the Olympic Movement as
the Worldwide Olympic Partner in the Wireless Communications Equipment
category, providing its proprietary wireless communications platform,
called Wireless Olympic Works (WOW), and mobile phones. These innovative
mobile phone technologies provide the Olympic Family with real-time,
user location-based information service and interactive communications.
Samsung hosts various digital marketing campaigns to share the
excitement of the Olympic Games with people around the world and enable
everyone to participate in the Games through its smart mobile
technology. Samsung's commitment as a Worldwide Olympic Partner
continues through to Rio 2016.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening
new possibilities for people everywhere through relentless innovation
and discovery. We employ 270,000 people across 79 countries with annual
sales of US$187.8 billion. To discover more, please visit www.samsung.com.
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