|[January 13, 2014]
Cegedim Accelerates the Availability of its Remote Detailing Capabilities by Acquiring Kadrige, Innovative Pioneer of SaaS e-Detailing & Collaborative Solutions
PARIS --(Business Wire)--
Relationship Management today announced the acquisition of Kadrige,
the leading provider of Software-as-a-Service (SaaS (News - Alert)) e-detailing and
collaborative solutions. Kadrige solutions will integrate seamlessly
with Cegedim's Mobile Intelligence customer relationship management
(CRM) suite or any other CRM platform, providing customers with
state-of-the-art remote collaborative solutions which have long proven
to be highly effective, compliant and stable in the increasingly
regulated and rapidly evolving life sciences industry.
The Need for a Reliable and Compliant e-Detailing and Collaborative
Over 58% of life sciences leaders have ranked building
multichannel engagement strategies to be extremely critical, very
critical or critical.* Consequently, successful life sciences companies
have focused on increasing the use of compliant and reliable remote
collaborative solutions to reach their stakeholders.
Kadrige has been pioneering remote detailing communications between life
sciences companies and Healthcare Professionals (HCPs) since 1998. The
solutions are device-agnostic, so there is no time wasted trying to
configure whatever device the HCP is using. In addition, Kadrige remote
collaborative solutions can run on very low-bandwidth connections, so
representatives can be confident in their ability to connect and present
from wherever they want, whenever they want. Kadrige solutions will
remain CRM platform-agnostic.
"Over the past 15 years we have earned the business of many of the
world's top-20 pharma companies because of our innovative technology and
expertise in the implementation of successful multichannel strategies,"
explained Olivier Cadou, Founder and Prsident of Kadrige. "Our clients
do not have time for technical glitches, and Kadrige's patented
solutions deliver the highest security, compliance and reliability
available in the market today. Our clients need to be accompanied in
their deployments. That's why Kadrige brings them the best-in-class
consulting, training and coaching services, based on our know-how and
understanding of key success factors and best practices."
Kadrige currently has projects deployed in 25 countries. With the
acquisition, Kadrige's CRM-agnostic remote collaborative solutions will
be offered around the world.
"We are pleased to welcome the Kadrige organization to the Cegedim
family, and to be the only life sciences partner capable of offering a
versatile, comprehensive and a proven multichannel solution," said
Laurent Labrune, Chief Executive Officer, Cegedim Relationship
Management. "For Cegedim, this acquisition is an opportunity to further
enrich our multichannel platform with proven and successful remote
* Per 2013
Global Life Sciences Insights survey report, published December
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry's leading
provider of Customer Relationship Management (CRM) solutions. Designed
specifically for Life Sciences, the company's innovative business
solutions incorporate a thorough understanding of local, regional and
worldwide trends. Cegedim Relationship Management enables more than
200,000 users in many of the world's most innovative companies to stay
ahead of market challenges. In addition to CRM, Cegedim Relationship
Management also provides marketing, data optimization and regulatory
compliance solutions in more than 80 countries. Cegedim Relationship
Management is part of the France-based Cegedim S.A. Group.
more, please visit:
Cegedim Relationship Management on LinkedIn
Founded in 1969, Cegedim is a global technology and services company
specializing in the healthcare field. Cegedim supplies services,
technological tools, specialized software, data flow management services
and databases. Its offerings are targeted notably at healthcare
industries, life sciences companies, healthcare professionals and
insurance companies. The world leader in life sciences CRM, Cegedim is
also one of the leading suppliers of strategic healthcare industry data.
Cegedim employs 8,100 people in more than 80 countries and generated
revenue of €922 million in 2012. Cegedim SA is listed in Paris
To learn more, please visit: www.cegedim.com.
follow Cegedim on Twitter (News - Alert): @CegedimGroup.
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