|[January 13, 2014]
LightHaus Mobilizes Retailers with Advanced Tools to Analyze the In-Store Shopping Experience and Fuel Innovation that Drives Store Performance
NEW YORK --(Business Wire)--
LightHaus™ today introduced new in-store insights features for the
LightHaus Visual Customer Intelligence™ (VCI) system, including enhanced
traffic-based in-store performance measures that will help retailers
garner deeper insights into shopper behavior and store performance.
LightHaus offers brick-and-mortar retailers, from small specialty chains
to global brands, continuous measurement tools and in-store insights
reporting to help them drive sales productivity and store performance.
LightHaus made the announcement at the retail industry's flagship event,
the National Retail Federation (NRF) 103rd Annual Convention
& EXPO (Retail's Big Show 2014), being held this week in New York City,
from booth 2238.
The need to enhance marketing initiatives, ensure consistency in
customer service and boost revenue are the top priorities for retailers
today. With the addition of this advanced set of functionality, the
LightHaus VCI system offers the broadest suite of video analytics and
critical insights into the in-store customer experience to help
retailers fuel innovation that drives performance.
Chief executives at leading retailers realize that constant innovation
is necessary to survive and in-store customer insights hold the
key. Online, retailers have been able to glean customer insights from
various digital sources, from social to mobile, to get a statistical
view of website traffic, shopping history, and other information to help
close the gap between data collected and understanding the needs of the
customer. On the other hand, in their brick-and-mortar stores, retailers
play a guessing-game, where the only data comes when the customer makes
a purchase. The ability to understand the customer experience inside the
physical store is much harder to come by, but critical to maintaining a
"Retailers are in a constant battle to find the right innovations for
their customers and for their business, without putting the business at
risk. This presents a strong market opportunity that is ripe for tools
to measure key elements of the customer experiece," said Virginia
Balcom, President & COO, LightHaus. "Our partnerships in markets such as
India, Japan, the Middle East and Italy, provide clear evidence that
retailers around the world are seeking ways to keep a pulse on customer
needs and ensuring they are meeting those needs every day. These new
LightHaus VCI features put timely in-store insights in the hands of the
people who can make a difference - the store teams."
It's crucial for retailers to invest in tools to quickly measure the
in-store sales funnel, including in-store customer traffic, browsing by
product, category or department, and conversion to purchase, to see the
impact of product, marketing and merchandising programs. LightHaus VCI
arms brick-and-mortar retailers with the additional context needed to
maximize their traffic and conversion programs.
Today, LightHaus announced three new additions to the comprehensive
suite of in-store insights in the LightHaus VCI system, supported by
advanced video analytics, to fill in the blanks to provide retailers
with a deeper understanding of customer shopping behaviors.
Sales Intercepts Measure - This performance indicator
allows retailers to drill deeper into specific customer service
interactions. With the LightHaus VCI ability to differentiate between
employees and customers, retailers can now measure sales associate
interaction with customers. For example, retailers can measure how long
it took for an employee to greet a customer, or how many customers
browsed without receiving sales assistance. In the dynamic retail
environment, retailers can determine if associates are delivering
consistent customer service or flag situations where customer service
targets are not being met, and then make the necessary adjustments in
staff scheduling or mix of skills.
Store Insights Reporting - This new web-based reporting
feature puts key store performance indicators, including sales
transaction, traffic and conversion, into store and regional operations
managers' hands. Specifically designed for busy store management teams
that need immediate insights into store performance, LightHaus VCI gives
store managers the ability to see and react to what is working in
their store, based on specific indicators they need to improve sales
productivity and performance. District managers will be able to see how
well stores are performing, and can drill down into individual stores to
view the in-store shopping funnel: traffic, browsing and conversion, by
product, category or department.
Shopping Groups - This component is a new traffic-driven
measurement for deeper shopper insights that adds another dimension to
current visual analytics that helps retailers determine purchasing power
and sales opportunity in the store. Retailers can now get not only a
view of the number of people in the store, but also the number of
shopping groups and the size of each group. By measuring both individual
traffic and shopping groups, retailers can better understand traffic and
conversion trends and gain deeper customer insights that allow them to
optimize staffing, marketing and merchandising.
These new features will begin rolling out in the first quarter of 2014.
fills a previously unmet industry need with its in-store video analytics
solutions for retailers. The LightHaus Visual Customer Intelligence™
(VCI) system examines in-store shopping behavior and provides the
granular, highly accurate business intelligence retailers require to
improve customer service, merchandising and marketing strategies.
Anchored by a veteran team from its headquarters in Vancouver, LightHaus
supports customers and partners from strategic sites throughout the
globe. It brings deep expertise in pioneering innovative technology
rollouts to global retail brands.
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