|[January 12, 2014]
Monoprix and dunnhumby Present Results of Customer Centricity Partnership at National Retail Federation's BIG Show
NEW YORK --(Business Wire)--
Monoprix, one of France's leading retailers, today presented the
outcomes of its extended efforts to be more customer-centric. Monoprix
Maquaire shared the results of the company's five-year partnership
with dunnhumby, the world's leading customer science company, at the
National Retail Federation's (NRF) BIG Show.
Since 2009, Monoprix has worked with dunnhumby to put the customer at
the center of every business decision. This includes specific programs
to better understand customers and to serve their wants and needs across
Monoprix's portfolio of 500 stores. Gaining a better understanding of
Monoprix customers through shopping habits, price sensitivity, and
lifestyles has been the starting point of the collaboration.
Along with dunnhumby France COO Emmanuel Déchelette, Maquaire revealed
that Monoprix has learned that rewarding loyal customers results in the
greatest profits. The partnership also confirmed that offering free home
delivery could be profitable, with Monoprix earning more than €6 million
in additional margin on an annual basis by providing the service.
Further results shared at the NR BIG Show include the outcomes of
Monoprix's customer pricing strategy, findings on price elasticity for
price sensitive customers, and details of how Monoprix has maximized
returns on its personalized communications with 600,000 customers every
"Monoprix has invested five years in learning how to serve its customers
better," said Mr. Maquaire. "Our partnership with dunnhumby has showed
us that investment in long-term initiatives yields more revenue than
trying to achieve short-term gains. We think attendees at the NRF's BIG
Show will be very interested in seeing how Monoprix has applied
data-driven customer insights to create long-term value and larger
"Using transactional sales data to drive business decisions is nothing
new," said Déchelette. "But it is a common practice that often leads to
short-term gains at the expense of long-term benefits. The results of
our work with Monoprix that we are sharing will be compelling to any
retailer focused on bigger profits that last far longer than a few
The National Retail Federation expects more than 27,500 attendees at the
four-day BIG Show at the Jacob K. Javits Convention Center in New York.
The annual conference and expo attracts the world's top retailers,
introducing the latest in retail innovation and trends that are
transforming the industry. In addition to Monoprix and dunnhumby, other
influential presenters at this year's BIG Show include Jack Dorsey,
co-founder and Chairman of Twitter (News - Alert) and CEO of Square; Terry J. Lundgren,
Chairman, President and CEO of Macy's, and Nordstrom President Blake W.
About dunnhumby ltd.
dunnhumby is the world's leading customer science company. We analyse
data and apply new insights from more than 400 million customers across
the globe to create better customer experiences and build loyalty. Our
insights and strategic process help clients create competitive advantage
and enjoy sustained growth. dunnhumby employs more than 2,200 employees
in offices throughout Europe, Asia and the Americas, and serves a
prestigious list of companies including Tesco, The Kroger Co.,
Coca-Cola, Macy's, Procter & Gamble, and PepsiCo. Please visit us at www.dunnhumby.com.
Monoprix is one of the French major city center retailers. Its six store
brands are located in more than 200 cities in France. Monoprix is a
Casino Group subsidiary company. It has over 500 stores and 21,000
employees. Its turnover amounts to more than €4 billion.
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