|[January 08, 2014]
With "RedEye Rebrand," StoneArch is Again Staying Awake for Good
MINNEAPOLIS --(Business Wire)--
Believing that giving is a year-round commitment, StoneArch is welcoming
2014 with its annual charitable campaign, RedEye
Rebrand, on February 6. The 24-hour, overnight event provides a
selected local nonprofit with creative and strategic resources to build
its brand, including an updated website and logo, among many other
"Our 2013 campaign was a rewarding experience for all involved. There
was never a question whether we would continue the campaign in 2014,"
says StoneArch president, Jessica Boden. "It's amazing to see an
organization partner with us on shaping a brand identity that truly
reflects their passion and dedication."
Last year's winner, The
Bridge For Youth, has seen big changes since the rebranding. Key
staeholders took notice of the new, more easily navigable website and
enhanced brand identity. Among the many positive outcomes, the updated
brand has helped the organization gain additional funding and
recognition as the go-to expert for at-risk youth.
"Donations have increased significantly since our rebrand," says Janet
Hallaway, Bridge For Youth corporate and community engagement manager.
"We've seen new donors and returning donors who have commented
positively on our updated image. The partnership with StoneArch led to a
unified brand identity and brand messaging that enhanced our
Everyone is invited to nominate a worthy cause for the RedEye Rebrand
through January 15. StoneArch will narrow the selection to three
finalists and starting January 24, you can cast your vote to help choose
the Rebrand winner. Two runners-up will receive a $500 donation.
Click here (link)
to nominate a worthy organization, and track progress on Facebook (News - Alert) (link)
and Twitter (News - Alert) (link).
StoneArch, three-time winner of the
Medical Marketing and Media Gold Award, has specialized in medical
device and healthcare marketing since 1984. The Minneapolis-based
creative agency delivers multichannel, strategic marketing
communications and customized learning programs for a broad range of
healthcare clients. In addition, the agency offers a full range of
meeting support services. StoneArchCreative.com
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