Dave Woodley Appointed as Executive VP of Sales and Marketing Role for Sheetz Convenience Restaurants [Food and Beverage Close - Up]
(Food and Beverage Close - Up Via Acquire Media NewsEdge) Sheetz vice president of sales and marketing, David Woodley, moves into the executive vice presidency spot vacated by Louie Sheetz.
Woodley has led the Sheetz sales and marketing department since 2005.
According to a release, the transition becomes effective January 1 as another part of the company's planned leadership changes. Louie announced his retirement shortly after it was made public that Joe S. Sheetz would become president and CEO as Stan Sheetz took the title of chairman of the board.
Woodley started his career with Sheetz in 1983 as a part-time 3rd shift salesperson, working his way into management becoming a store manager, training manager, district manager and director of regional operations. Woodley has played a significant role in the creation of key foodservice programs that include MTO, Sheetz Bros. Coffeez, MTGo! and Shweetz brands.
"Dave embodies every quality of a strong leader," says Louie Sheetz. "He has an incredible work ethic and a keen sense of how this business operates. People across the company have his trust and respect. It's been a privilege to watch him develop."
The company noted that Sheetz started working for his family's business in 1977. The youngest brother of founder Bob Sheetz has held many positions that include store manager, district manager, director of store development and director of operations. He pioneered the concept and trademark of MTO and is responsible for all corporate marketing strategy, consumer intelligence and research. Louie also played a major role in the evolution of the Sheetz mission of Total Customer Focus and creation of the retailer's following of fans.
"Louie came up after all of us with a passion for marketing our products and marketing the brand," says Steve Sheetz, chairman, Sheetz Family Council. "He really challenged conventional thinking on advertising and creative messaging for our food and beverage menu. Our brand identity is a big part of his legacy. I'm extremely proud of what he's accomplished."
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