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Parks Associates: Nearly 50% of U.S. Broadband Households Use OTT Video
[January 06, 2014]

Parks Associates: Nearly 50% of U.S. Broadband Households Use OTT Video

(Marketwire Via Acquire Media NewsEdge) LAS VEGAS, NV -- (Marketwired) -- 01/06/14 -- New research from Parks Associates finds subscribers of OTT (over-the-top) services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon's business model of integrating transactional services with its Amazon Prime subscription service. Two-thirds of Amazon Prime Instant Video subscribers use Amazon transactional service.

Parks Associates will address these changing issues in the smart home and entertainment industries at the CONNECTIONS™ Summit at CES on January 7 in the Las Vegas Convention Center (LVCC), North Hall, N264.

The CONNECTIONS™ Summit features six executive sessions covering topics including connected CE and home services, tech support, and second-screen services as well as an invite-only reception sponsored by Lowe's. Media are invited to attend, and CES badges are honored for onsite registration.

"The role of OTT content in the connected home and its impact on other services will be key topics at the CONNECTIONS™ Summit and CES 2014," said Brett Sappington, director, research, Parks Associates, who will also participate in Broadband Unlimited at CES, in the session "Connected TVs and the Re-Making of an Industry" on January 6, 1:20-1:50 p.m. "Our research shows roughly 50% of U.S. broadband households use subscription or transactional OTT video and OTT users spend more on video in general than the average household. Not counting pay-TV services, OTT subscribers spend $67 per month on video versus $40 on average for all U.S. broadband households. The overwhelming majority of OTT users also have pay-TV service." "Amazon Prime subscribers report their expenditure on rented and purchased downloads is increasing," said John Barrett, director, Consumer Analytics, Parks Associates. "Netflix subscribers are more likely to say expenditure in all other categories has decreased -- a fact that may reflect Netflix's reliance on a single revenue model. Redbox Instant subscribers, conversely, are more likely to say expenditure is increasing in all categories." CONNECTIONS™ Summit sponsors include, Amdocs, ARRIS, AT&T Digital Life, Cisco, Lowe's, Pie Digital, Radialpoint, SmartOTT, Technicolor, and Z-Wave. Premier sponsors are Lowe's, MphasiS, Qualcomm, Securitas Direct - Verisure,, and Z-Wave.

CONNECTIONS™ Summit at CES 2014 Sessions, January 7, at the Las Vegas Convention Center (LVCC), North Hall, N264: Home Monitoring and Control: Attracting New Subscribers, 9:15-10:30 a.m.

Jim Johnson, EVP, General Manager, iControl Networks Benoît Joly, SVP Marketing & Smart Life, Technicolor Jay Kenny, VP, Marketing, Kevin Meagher, VP, Smart Home, Lowe's Kevin Petersen, President, AT&T Digital Life Adam Tichelaar, Director, Connected Home Solutions & Program, Amdocs Consumer Tech Support: Advanced Tools and Infrastructure, 10:30-11:45 a.m.

Alan Atkins, VP and Global Head M2M, Wipro Technologies Manoj (Marc) Chandiramani,VP, Technical Solutions Group, Quatrro Global Services Frank Kouretas, VP, Products and Marketing, Radialpoint James Morehead, VP, Product Management and Corporate Marketing,, Inc.

John Orcutt, CEO, Pie Digital Ratul Sengupta, VP, Technology Enabled Services and Platform Solutions, Sutherland Global Services The Internet of Things: Connected Home Platforms and Devices, 12:00-1:15 p.m.

Shane Dyer, President, Arrayent, Inc.

Derek Elder, SVP & GM, ARRIS Group David Foote, CTO, Hitachi Ashu Joshi, Product Manager Connected Life Solutions, Cisco Tobin Richardson, Chairman & CEO, ZigBee Alliance Mark Walters, Chairman, Z-Wave Alliance Monetizing Second-screen Services, 1:15-2:30 p.m.

Eric Anderson, VP, Content and Product Solutions, Samsung Jason Forbes, EVP & Managing Director, Zeebox USA Adam J. Lowy, GM, Interactive & Advanced TV, DISH Ashwin Navin, CEO and Co-Founder, Samba TV Daniel Riddell, VP, Operations, SmartOTT | Wild TV Hardie Tankersley, VP Digital Product, Platforms, & Innovation, Fox Broadcasting Evolution of the Smart TV, 2:30-3:45 p.m.

Richard Bullwinkle, Head, US Television Innovation, Samsung Michael Collette, CEO, Cognitive Networks Eric Johnson, EVP, Multimedia Sales, ESPN Wendell Wenjen, Director, Advertising and Interactive TV Platforms, LG Electronics Stephen White, President, Gracenote New Connected CE Business Models, 3:45-5:00 p.m.

Mark Carroll, VP, Product Management, Qualcomm Atheros Michael Hawkey, VP & GM, Sling Media Michael Lantz, CEO, Accedo Scott Rosenberg, VP Business Development, Roku David Rudnick, CTO, Delivery Agent Parks Associates will be in Booth #21935 in South Hall 1 throughout 2014 International CES. An invitation-only networking reception, sponsored by Lowe's, will start at 5:30 p.m. Go to to request an invitation.

Analysts are available to comment on CES announcements and launches. Contact Holly Sprague at for information, including specific research data requests. For more information, visit

About CONNECTIONS SummitCONNECTIONS™ Summit, hosted by international research firm Parks Associates, features consumer research and analysis with sessions hosting leading executives from the connected home community. The interactive panel discussions focus on new business models, monetization strategies, and adoption rates for technologies and services for the digital home and digital lifestyle. Add to Digg Bookmark with Add to Newsvine Holly Sprague Parks Associates 720.987.6614 Source: Parks Associates

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