Oman Air Annual Report Wins Gold in New York [Week, The (Oman)]
(Week, The (Oman) Via Acquire Media NewsEdge) At the 27th Annual International ARC Awards the world's largest annual report competition – the Oman Air Annual Report was adjudged the Gold winner in the category for NonTraditional Annual Report – Airlines, amongst hundreds of entries from over 60 countries, a press release said.
The ARC Awards is the only annual report competition in the world not tied to a magazine or trade association. Its awards are given for overall performance how well the annual report tells the company's story that year. Each entry is evaluated three times during the preliminary rounds before the final selection is made.
Wunderman Oman won the award on the strength of the narrative story of Oman Air's
overall performance. Going far beyond documenting the finan cials, the report gives a holistic view of the national carrier's role as Oman's ambassador to the world.
"Our mission is twofold. As brand ambassador for Oman, it is our mission to promote the sul tanate as a great destination and put it squarely on the world tourism map. Within Oman, we work to nurture local talent and create opportunities for the peo ple. Our Annual Report is a sum mary of how successful this journey has been," said Mohammed al Shikely, general manager of marketing, Oman Air.
"Over the years, we have worked in close collaboration with Oman Air to develop the brand. An indepth knowledge of their business nuances helped us create this Annual Report, which is a reflection of how we, as agency and client, have grown together," said Rajesh Raman, vicepresident, Wunderman and the Menacom Group.
The International ARC Awards, celebrating its 27th year, is known as the Academy Awards of Annual Reports. It is now the largest international competition honouring excel lence in annual reports. The com petition is open to corporations, small companies, government agencies, nonprofit organisa tions and associations, as well as agencies and individuals involved in producing annual reports. More than 60 countries participate in Marcom Awards, and winning an ARC is one of the leading accolades in the Investor Relations (IR) industry.
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