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Marketron Selects EdgeCast Networks for Accelerating Delivery of Broadcast Solutions for 500 Customer WebsitesSANTA MONICA, Calif. --(Business Wire)-- When Marketron, the media industry's leading provider of business software solutions and services, acquired a company that managed hundreds of websites for radio stations nationwide, delivering maximum performance for the new client websites was at the top of Marketron's list of priorities. That's where EdgeCast Networks and its Application Delivery Network came into play. The Marketron team turned to EdgeCast to accelerate the delivery of dynamic content on the radio customer websites, while also benefiting the new division's financials via the boot in network performance. "The decision makers at our clients' organizations come from both a business and technical background. They have high expectations of our service and performance, and our CDN partner is a part of that," said Cory Wolfley, vice president of Information Technology and Support Services at Marketron. Marketron serves more than 7,000 media organizations worldwide, and manages an estimated $15 billion in annual advertising revenue in the United States alone. Marketron client websites typically feature videos, podcasts and live streams in real-time. Marketron clients noticed an increase in performance after switching to EdgeCast from their previous legacy CDN provider, experiencing faster load and navigation times. EdgeCast now accelerates 500 individual Marketron customer websites, with one customer alone owning more than 60 websites. "We did our homework and analyzed the CDN market. EdgeCast had a competitive product and price," said Wolfley. "We're not like most companies, but EdgeCast had a solution for every challenge we ran into."
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