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Duracell® Introduces Quantum™ The World's Most Advanced Alkaline Battery
[August 02, 2013]

Duracell® Introduces Quantum™ The World's Most Advanced Alkaline Battery

BETHEL, Conn. --(Business Wire)--

Duracell® today announced the launch of Duracell Quantum (News - Alert), the world's most advanced alkaline battery, and its biggest innovation since CopperTop. With its revolutionary Hi-Density Core™ and proprietary PowerCheck™ power indicator, the distinctively red and copper Duracell Quantum has been engineered to deliver the performance consumers demand. Consumers can visit or for new product information and promotions.

Duracell Quantum Battery (Photo: Business Wire)

Duracell Quantum Battery (Photo: Business Wire)

"Duracell Quantum was engineered from the ground up to offer consumers a premium alkaline battery," said Volker Kuhn, general manager for Duracell North America. "For the first time in 50 years, we're changing the color to red and copper to symbolize the quantum leap in power for Duracell."

The new Duracell Quantum offers long-lasting power when it's needed the most - whether it's powering children's toys and baby monitors or radios and flashlights during storm preparation. Optimizing household power is now easier than ever with the Duracell Quantum's ability to efficiently work across all devices - from high-drain (e.g. camera flash or gaming controls) to low-drain (remote controls or clocks).

A "Quantum Leap" in Battery Power

  • Duracell Quantum's Hi-Density Core allows the Duracell Quantum battery to pack in more power than ever before.
  • Duracell Quantum is the only battery with PowerCheck - a power indicator on the cell, as well as DURALOCK Power Preserve technology, which preserves power for up to 10 years in storage.
  • Duracell Quantum is available now in AA and AAA cell sizes at mass merchandisers, drug and hardware stores nationwide.

MSRP:     Regular Packs (AA2/AAA2)     $3.47-$5.47
Regular Packs (AA4/AAA4) $4.97-$7.97
Regular Packs (AA6/AAA6) $6.47-$8.47
Saver Packs (AA8/AAA8) $7.47-$11.47
Value Pack (AA12/AAA12) $10.97-$14.97
Value Packs (AA16/AAA16) $11.97-$20.97
Mega Packs (AA20/AAA20) $13.97-$25.97

About Duracell

Part of the Procter & Gamble Company (NYSE:PG), Duracell has been powering people around the world for more than 50 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in renewable power and wireless charging technologies to help consumers live life without limits. Visit for more information; follow us on Twitter (News - Alert).com/Duracell and like us on

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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