Jeunesse targets teenagers
Jul 23, 2013 (Bangkok Post - McClatchy-Tribune Information Services via COMTEX) --
Jeunesse Global, the US-based skincare firm, is extending its reach to teenagers using powerful social media engagement.
Scott Lewis of Jeunesse Global said direct selling in the global nutrition products industry is increasingly adopting social networking as a key marketing tool to tap online youth customers.
"Social media is a perfect marketing tool for direct sales companies using a multilevel marketing strategy to approach commercial communities," he said.
The company plans to launch a video commerce website embedded on social media this month.
Customers can place orders, ask for product samples and enact payment via the website.
They can also share the company's product videos with their social network friends without clicking to other websites.
The video player will automatically display content through popular social networking sites including Facebook, Twitter, LinkedIn and Pinterest.
Statistics show if internet users have to leave the website they are visiting to navigate to another site and re-enter the same information, the original company could lose up to 80% of customers.
Mr Lewis said Jeunesse Global signed an exclusive agreement with Cinsay, an e-commerce technology firm, to use the video commerce technology.
Lawan Wateprasertwong, the country manager of Jeunesse Global (Thailand), said the company expects revenue to double to 1 billion baht this year, while its distributors are also projected to double to 40,000.
She acknowledged social networks enable Jeunesse to extend its reach to younger online buyers.
Bangkok has the most Facebook users for a city, which provides business opportunities, she said.
Mr Lewis said Thailand has the fourth-highest number of Facebook users in Asia, after China, Taiwan and Malaysia.
"We believe Thailand could become the region's second-largest market for Facebook soon," he said.
Jeunesse Global has chosen Thailand for its annual direct sales meeting, to be held from Oct 4-6. It achieved sales revenue of US$20 million last year.
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