TMCnet News
SumAll Upgrades Social Metrics Solution with YouTube DataApr 26, 2013 (Close-Up Media via COMTEX) -- SumAll, a connected-data visual analytics tool, announced the addition of YouTube analytics to its SumAll Social Metrics tool. According to a release, the integration helps marketers spot correlations between activity on the web's most popular video sharing site and business results through a single dashboard to fine tune efforts to drive sales and revenue growth through social media. "With over 800 million monthly visitors, YouTube has become a critical social marketing channel for businesses looking to leverage the compelling, viral nature of video to grow brand awareness and sales," said Dane Atkinson, CEO of SumAll. "Now, SumAll users can easily see at a glance how their YouTube activity directly influences their business alongside other key social media channels with the elegant SumAll dashboard." With SumAll, the company said, any e-commerce business can analyze their YouTube account activity, plus metrics from Facebook, Twitter, Instagram and more, in a single, friendly, real-time dashboard. By comparing user engagement against sales, revenue and other business metrics, marketers can look for patterns and uncover insights to better optimize their social media strategy and marketing investment to drive maximum business results. A daily SumAll snapshot email provides an overview of YouTube and social media activity and the correlating revenue/business affect to help marketers learn what types of content, timing and other factors drive the most desired results. What began as a user-generated video sharing site encouraging everyone to "Broadcast Yourself," YouTube has become a powerful vehicle for marketers seeking to link their brand to topical subjects, and grow community interaction and visitor engagement around those connections. Using SumAll, marketers can see the results of those efforts, including the number of new YouTube channel subscribers over a given period, video plays by referrer type, medium and playback location (browser-based or mobile, for example). And, users can easily manipulate all of this data in tandem to spot trends and emerging patterns. Besides YouTube, SumAll noted that it integrates multiple data sources including Facebook, Twitter, Instagram, Google Analytics, eBay, PayPal, Shopify, Big Commerce, Magento and more, displaying the data in one friendly, interactive, eye-pleasing chart, rather than page after page of mind-numbing spreadsheets. An SaaS service, SumAll is accessible anywhere, anytime, via a Web browser, tablet or mobile phone. For more information on how to better leverage social media metrics visit www.sumall.com More information: sumall.com ((Comments on this story may be sent to [email protected])) |