Connexity Unveils Household and Individual Multiscreen Advertising
VENTURA, Calif., April 8, 2013 /PRNewswire via COMTEX/ --
Connexity, the integrated digital advertising company focused on Audience Discovery®, today announced the release of two new capabilities: Household Multiscreen and Individual Multiscreen. These new offerings provide the ability to target messaging across connected smart phone, tablet, laptop and desktop devices. Household Multiscreen works at the family level and is ideal for large purchases, such as a new car. Individual Multiscreen is ideal for re-messaging the same person across their various devices.
Connexity's multigraph technology provides a powerful blend of consumer signals to get the right ad in front of the right person at the right time. "When we combine behavioral lookalikes with device cohabitation the signal strength grows, leading to a much higher probability of reaching the same person," said Dean Banks, Connexity cofounder and CTO.
"We work closely with our customers to leverage their ad delivery, visitor and customer data," said Dave Gross, Connexity cofounder and CEO. "Streaming graph insertion of consumer engagement at the campaign level allows for device bridging without mobile device persistence. This means we don't need a cookie on smart phones or tablets, or any other identifier, to bridge a campaign to the other devices in the household."
The company is adding Household Multiscreen and Individual Multiscreen capabilities to its suite of Audience Discovery tools that include Preflight Audience Insights, Intelligent Prospecting, and Behavioral Lookalikes. Connexity's multiscreen advertising is provided on a per campaign basis with no technology integration. Complimentary multiscreen audience analysis is available to every interested client to establish the available signal before budget is put to work.
"These new capabilities are consistent with our fundamental mission of making advertising more relevant to the consumer while respecting data transparency, choice and accountability," said Gross. The Connexity multiscreen approach is fully privacy compliant and probabilistic meaning no device fingerprinting or personally identifiable information (PII) is used.
Connexity is an integrated digital advertising company focused on optimized audience buying and selling through its proprietary, streaming, end-to-end solution. Connexity Audience Discovery® extracts relevant connections, interests & consumer intent using multigraph analysis, seeded with advertiser 1st party data. This unique approach treats every ad as a product recommendation. The company has offices in New York and Southern California. For more information, visit www.connexity.com.
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