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Airomo adds the Explore Interface to Appcurl Mobile App Discovery Service
[February 28, 2013]

Airomo adds the Explore Interface to Appcurl Mobile App Discovery Service

Sunnyvale, CA, Feb 28, 2013 ( via COMTEX) -- The best mobile app search engine on the web just got better with a new engaging interface to discover apps. By supplementing the already popular app search service with an interactive user interface, Airomo has significantly improved the user experience of discovering mobile apps.

"Search engines are great tools for discovering apps but they only help when we know exactly what we are looking for. But do we always know what we want when it comes to mobile apps " asks Ihor Mysak, Chief Architect at Airomo. "Mobile technology is still in its infancy; the consumers are still learning what is possible with their devices and apps. We cannot expect the consumers to visit the app stores with their preplanned shopping list yet. More number of apps are discovered by the online version of window-shopping by browsing through the curated lists of apps. In the Appcurl Explore Interface, the users are presented with a simple but visually explanatory list of apps and controls to interact and modify the list with the user's likes and preferences. With this engaging interface, the users can spend hours combing through millions of apps without getting bored." Mr.Mysak also added.

Appcurl's Explore Interface allows the users to start with the list of the most popular or the newest apps, or even from the most recently used apps. From that point on, the users can modify the view by endlessly scrolling to display more apps or apply various filters of keywords, categories, tags, etc. to discard the irrelevant apps from the list. The users can continue to change the view until they find the apps that match their specific interests or the ones that catch their attention.

A significant percentage of apps are downloaded from the first page of the app stores; the apps are simply clicked by the users in response to the visually appealing objects in the top charts or trending lists. The app stores' lists consists of only a few apps that appeal to a broader audience and the lists don't offer any control to the users and the lists aren't even customizable. All these components make it harder for the average user to find an app that is better suited for them. The Appcurl Explore Interface goes beyond just the top 100 apps and gives the complete list of apps to the users and also provides all the necessary controls to customize the list on the fly which effectively makes it useful to all users of unique or special interests.

About Airomo, Inc.

Airomo Inc, is a Silicon Valley based mobile and social media technology company. Airomo develops solutions at the intersection of mobile and social networking. Airomo's Mobile Social Grid (MSG) platform enables rapid development and launching of socially aware mobile and web applications. Appcurl mobile app search engine and Airomo social portal are the first of many products to be launched leveraging the MSG architecture.

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