|[February 26, 2013]
Barnes & Noble to Celebrate NEA's Read Across America with Special NOOK® Offer, Storytime Events & Activities in Stores Nationwide During March
NEW YORK --(Business Wire)--
Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of
content, digital media and educational products, today announced that
Barnes & Noble stores across the country will celebrate the National
Education Association's (NEA) Read Across America annual reading
motivation and awareness program with a special NOOK offer, Dr. Seuss
Storytime events and activities storewide during the month of March.
The "Hats Off to Reading" celebrations will include a reading of Dr.
Seuss' The Cat in the Hat, fun "cat-tivities" provided by Random
House, and treats from the Barnes & Noble Café. Events will feature
demonstrations of The Cat in the Hat interactive NOOK Book™
and other Dr. Seuss titles, as well as fun Dr. Seuss apps available in
the NOOK Store™, a sure-fire way to keep even the littlest
Additionally, as a thank-you for supporting literacy and reading,
customers attending any Barnes & Noble Read Across America event will
receive a $25 NOOK gift card with the purchase of NOOK® HD,
perfect for experiencing Dr. Seuss's interactive Read to Me™ NOOK Books,
apps, and even movie favorites like The Lorax on NOOK Video in
beautiful HD clarity. NOOK HD offers everything customers want in a
tablet, with millions of books, apps, movies, TV shows, magazines and
more on its must-see full HD 7-inch screen. Offered in the colors "Snow"
and "Smoke," and featuring great battery life and expandable memory for
even more storage, NOOK HD is available for $199 (8GB) and $229 (16GB),
and is now an even greater value with a free $25 NOOK Gift Card (limit 5
"While most of the NEA's Read Across America events are traditionally
held on March 2 to honor the birthday of beloved
children's author Dr. Seuss, we gave our booksellers the option of
hosting it anytime in March so they could join local teachers,
librarians, literacy organizations and families at events being held in
their communities," said Sarah DiFrancesco, Director of Business
Development for Barnes & Noble. "It's so enjoyable seeing kids' faces
light up as they experience the world of literature. And there's no
better advocate for learning and imagination than Dr. Seuss," she added.
Customers interested in attending this event may contact their local
Barnes & Noble or visit the Barnes & Noble Store Locator (http://store-locator.barnesandnoble.com)
for store locations and details. Events are free and open to the public.
No purchase is required to participate.
NEA's Read Across America also provides NEA members, parents, caregivers
and children the resources and activities they need to keep reading on
the calendar 365 days a year. In cities and towns across the nation,
teachers, teenagers, librarians, politicians, actors, athletes, parents,
grandparents and others participate in NEA's Read Across America
activities to bring reading excitement to children of all ages. Over 45
million people participated in 2012.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 689 Barnes & Noble bookstores in 50 states, and one of the
Web's largest e-commerce sites, BN.com (www.bn.com).
Its NOOK Media LLC subsidiary is a leader in the emerging digital
reading and digital education markets. The NOOK digital business offers
award-winning NOOK® products and an expansive collection of digital
reading and entertainment content through the NOOK Store™ (www.nook.com),
while Barnes & Noble College Booksellers, LLC operates 674 bookstores
serving over 4.6 million students and faculty members at colleges and
universities across the United States. Barnes & Noble is proud to be
named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the
number one online retailer in customer satisfaction in the book, music
and video category and a Top 10 online retailer overall in customer
satisfaction according to ForeSee E-Retail Satisfaction Index (Spring
Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the
Internet by visiting the company's corporate website: www.barnesandnobleinc.com.
NOOK®, NOOK Store™, NOOK Video™, NOOK
Video Apps™ are trademarks of Barnes & Noble, Inc. Other
trademarks referenced in this release are the property of their
Follow Barnes & Noble on Twitter (News - Alert) (www.bn.com/twitter),
Facebook (News - Alert) (www.facebook.com/barnesandnoble)
and YouTube (News - Alert) (www.youtube.com/barnesandnoble).
About NOOK Media LLC
NOOK reading and entertainment products make it easy to read what you
love, anywhere you like™ with a fun, easy-to-use and
immersive digital reading experience. With NOOK, customers gain access
to the expansive NOOK Store™ of more than 3 million digital
books, plus periodicals, comics, apps, movies and TV shows, and the
ability to enjoy content across a wide array of popular devices through
free NOOK Reading Apps™ and NOOK Video apps, available at www.nook.com/freenookapps.
NOOK owners receive Always Free NOOK Support in any of Barnes & Noble's
nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and
online at www.nook.com,
as well as leading retailers including Best Buy, Walmart, Target (News - Alert) and
many others. NOOK products are available in the United Kingdom through www.nook.co.uk and leading
For more information on NOOK, follow us on www.twitter.com/nookBN
About Dr. Seuss
Theodor "Seuss" Geisel is quite simply one of the most beloved
children's book author of all time. Winner of the Pulitzer Prize in
1984, an Academy Award, three Emmy Awards, three Grammy Awards, and
three Caldecott Honors, Geisel wrote and illustrated 44 books for
children. While Theodor Geisel died on September 24, 1991, Dr. Seuss
lives on, inspiring generations of children of all ages to explore the
joys of reading. For more information about Dr. Seuss and his works,
Random House Children's Books is the world's largest
English-language children's trade book publisher. Creating books for
toddlers through young adult readers, in all formats from board books to
activity books to picture books, novels, ebooks, and apps, the imprints
of Random House Children's Books bring together award-winning authors
and illustrators, world-famous franchise characters, and
multimillion-copy series. The company's website, RandomHouseKids.com,
offers an array of activities, games, and resources for children, teens,
parents, and educators. Random House Children's Books is a division of
Random House, Inc., whose parent company is Bertelsmann AG, a leading
international media company.
About Dr. Seuss Enterprises L.P.
The primary focus of the Dr. Seuss Enterprises, L.P. is to protect the
integrity of the Dr. Seuss books while expanding beyond books into
ancillary areas. This effort is a strategic part of the overall mission
to nurture and safeguard the relationship consumers have with Dr. Seuss
characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to
license his characters to anyone who would "round out the edges." That
is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S.
Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as CEO.
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