|[February 26, 2013]
ZTE Unveils World's First Smartphone Featuring Dolby Digital Plus With Next-Generation Processing Engine
BARCELONA, Spain --(Business Wire)--
Dolby Laboratories (News - Alert) Inc. (NYSE: DLB) announced today that ZTE Corporation
(ZTE) (H share stock code: 0763.HK/A share stock code: 000063.SZ) will
feature Dolby® Digital Plus™ in a wide range of ZTE (News - Alert)
smartphones and tablets, including the ZTE Grand Memo, the world's first
smartphone to be powered by Dolby Digital Plus technology, with a
next-generation audio processing engine to deliver Dolby's latest in
sound technology. The smartphone will soon be available in Europe.
"Delivering a quality entertainment experience is key to meeting the
needs of today's mobile consumers," said Mr. He Shiyou (News - Alert), Executive Vice
President and Head of the Terminal Division at ZTE. "By working with the
world's audio leader, Dolby, we can bring the rich, immersive audio
experience envisioned by the music artist, film director, or sound
designer to smartphone consumers wherever they go."
Thanks to Dolby Digital Plus and its next-generation processing engine,
the ZTE Grand Memo features:
A more realistic, immersive surround sound experience: Movie,
television, or music content played on the ZTE Grand Memo's speakers
or headphones will be heard with more depth, creating a powerful,
virtual surround sound experience.
Crisp, clear dialogue: Dolby's audio technology can detect the
presence of dialogue and instantly improve its intelligibility so that
the viewer hears the whole story.
Volume consistency: Dolby's unique volume-leveling technology
maintains one consistent volume level when the user switches back and
forth between different media, such as movies or web content, as well
as between different media players.
Custom tuning by Dolby engineers: Producig the most
natural, balanced sound with more bass and treble and the least
possible noise and distortion requires custom tuning designed to
optimize for the specific device-in this case, the ZTE Grand Memo.
Power efficient solution: Dolby technology is built to support
optimal performance and power management for the ZTE Grand Memo.
Mike Chao, Managing Director, Dolby Laboratories Greater China, said,
"Great sound is essential to great entertainment, whether you are
enjoying your entertainment in the movie theatre, from your living room
television, or on your smartphone. ZTE shares our commitment to great
sound, and with the ZTE Grand Memo, consumers can now have a great
entertainment experience anywhere they go."
Dolby is an essential part of entertainment in the cinema and living
room and is fast becoming the preferred way to deliver high-quality
sound for mobile entertainment. Dolby Digital Plus is developed for and
embraced by artists, operators, carriers, and device makers worldwide
and is now available on more than one billion products, including HDTVs,
smartphones, tablets, PCs, game consoles, and Blu-ray Disc™ players.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound in
environments from the cinema to the living room to mobile devices, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. For more information about Dolby Laboratories or Dolby
technologies, visit www.dolby.com.
About ZTE Handsets
ZTE is the No. 4 mobile handset manufacturer in the world according to
global industry analyst IDC (News - Alert). ZTE produces a complete range of mobile
devices including mobile phones, tablets, mobile broadband modems and
hotspots, and family desktop integration terminals.
ZTE has partnered with over 230 major carriers and distributors in more
than 160 countries and regions around the world, and has strategic
partnerships with 47 of the global top 50 carriers. In 2011, ZTE applied
for more international patents than any other company in the world.
ZTE has focused on the smartphone market in recent years and the ZTE
Grand series, including the Grand S which debuted at CES (News - Alert) 2013 and the
Grand Memo which debuted at MWC 2013, highlights ZTE's transformation
into a high-end flagship smartphone producer and opens a new era for ZTE
as a major global handset brand.
ZTE Handsets is a division of ZTE, the global telecommunications
equipment, networks and mobile devices company headquartered in
Shenzhen, China and with a combined 2011 turnover of over $13.7 billion
and over 30,000 employees. ZTE is a publicly traded company listed on
the Hong Kong and Shenzhen stock exchanges. www.ztedevices.com
Dolby and the double-D symbol are registered trademarks of Dolby
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