MTG signs agreement to acquire exclusive rights to the Sky Sports News channel and content in Nordic & Baltic countries
Feb 21, 2013 (M2 EQUITYBITES via COMTEX) --
Modern Times Group MTG AB (MTG) (STO:MTGA.ST), an international entertainment broadcasting group, today announced the signing of a multi-year agreement with BSkyB (Sky) to distribute the Sky Sports News HD channel on MTG's Viasat satellite platforms.
Sky Sports News is Sky's 24 hour a day sports news channel and is predominantly focused on European football news and the Barclays English Premier League in particular. The channel also provides English language news and feature coverage of a wide range of other sports from around the world.
MTG will include the channel in its Nordic offerings on an exclusive basis from the end of February 2013 and add it to the Baltic platforms later in year.
This exclusive agreement, financial details of which were not available, also enables MTG to include Sky Sports programming content on its Nordic and Baltic TV channels, as well as on its Viaplay online pay-TV service across the Nordic countries.
MTG will distribute the Sky Sport News HD channel on its Viasat satellite pay-TV platforms, as well as in its channel packages on third party cable TV and IPTV networks, in Sweden, Denmark, Norway, Finland, Estonia, Latvia and Lithuania. Also, MTG has the rights to include selected Sky Sports premium programming content each day on its TV channels and on Viaplay, including content from popular shows like Soccer AM, Soccer Saturday and Deadline Day.
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