VimpelCom and Nokia Corp. Enter into Agreement
Feb 21, 2013 (Close-Up Media via COMTEX) --
VimpelCom, a global provider of telecommunications services, Microsoft Corp., and Nokia Corp. announced that they have entered into an agreement to deliver a new, enhanced digital entertainment experience for VimpelCom customers across its markets.
VimpelCom reported that its customers will be able to use their mobile accounts to find, try and buy digital content from the Windows Phone Store. The cost of any purchased application, game or music will be deducted from a customer's prepaid credit or conveniently added to their monthly bill.
Available via the local Windows Phone Store, the 'VimpelCom Shelf' will feature up to 200 selected applications, tailored to offer local content and services.
The 'VimpelCom Shelf' and mobile account payments for the Windows Phone Store will be rolled out in VimpelCom's operations across the globe, starting later on this year.
Mikhail Gerchuk, VimpelCom's Group Chief Commercial and Strategy Officer, said, "The Windows Phone mobile partnership will enable us to significantly enhance the smartphone experience for our customers. With the 'VimpelCom Shelf' we will bring tailored content to VimpelCom customers around the globe who use Windows Phone smartphones and will provide them with the most convenient way to access and pay for apps. In many of our markets we will be the first operator to launch mobile account payments for the Windows Phone Store."
Chris Weber, Executive Vice President, Head of Nokia Global Sales & Marketing, said, "When this is deployed locally, it will enable VimpelCom customers to purchase Windows Phone content conveniently with payment via their mobile account. This marks yet another important step for the ecosystem and is a compelling example of a win-win-win situation for customers, developers and consumers alike while we continue to extend the line-up of our popular Lumia devices across geographies and price bands."
VimpelCom is an integrated telecommunications services operator providing voice and data services through a range of traditional and broadband mobile and fixed technologies worldwide.
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