|[February 12, 2013]
Orange County Ad Agency Owner Wins International Leadership Award For Helping Launch Social Justice Movement
NEWPORT BEACH, Calif. --(Business Wire)--
Wes Phillips, CEO and co-owner of Orange (News - Alert) County-based advertising
and marketing firm, Orange Label Art + Advertising, is the winner of
Vistage International's 2012 Member Leadership Award for IMPACT, one of
the CEO peer advisory organization's six cultural imperatives. Phillips
was selected out of 16,000 Vistage members from 15 different countries
for his inspiring leadership and Orange Label's impactful work with the
development of Ageless
Alliance, a social justice movement charged with
eliminating elder abuse and neglect in our society. The award was
announced at the Think Big Vistage 2013 International Conference in
Dallas on January 25, 2013.
"A thriving community is dependent upon valuing everyone's
contribution, so eliminating elder abuse, whether physical, emotional or
financial, is imperative," Phillips shared following the announcement.
"I am humbled by this recognition and I am honored by the commitment and
devotion of the entire Orange Label team to help launch this social
Phillips' team at Orange Label partnered with UC
Irvine's Center of Excellence on Elder Abuse and Neglect in
early 2012 to develop a messaging strategy that would resonate with the
community and increase awareness of elder abuse. After conducting
primary research with older adults, caregivers and industry experts,
Orange Label developed a campaign theme and brand identity that elevated
the cause to a social justce movement. The Ageless Alliance: United
Against Elder Abuse was fully expressed through powerful core messaging
and an integrated campaign strategy consisting of a website, videos,
broadcast PSA's, event collateral, an email blast template, promotional
items and social media outreach leveraging Facebook, Twitter (News - Alert) and YouTube.
Dwight Frindt, Wes' Vistage
Chair of 19 years, nominated Wes for the Leadership Award for Impact.
"Wes' declaration for Orange Label to create thriving brand leadership
and his stand to empower others allowed his team to seize an opportunity
to make a difference in society. His ongoing commitment for the shared
vision of Orange Label and dedication to develop others is part of who
he is as a leader."
As a result of Phillips' leadership of the Orange Label team and
the pioneering efforts of the experts at UC Irvine's Center of
Excellence, Ageless Alliance was invited to officially launch at a White
House symposium on June 14, 2012. On June 15, 2012, President Obama
signed a proclamation officially declaring the date World Elder Abuse
Awareness Day. The movement has since garnered additional local and
national recognition, hundreds of online signups, and pledges from
community leaders, law enforcement and politicians to stop elder abuse.
According to Dr. Laura Mosqueda, Professor and Chair of the
Department of Family Medicine and Director of the Program in Geriatrics
Irvine, "Elder abuse touches millions of Americans and
launching the Ageless Alliance is a very important part of mobilizing
people across the country to become aware and involved in preventing
it. Orange Label Art + Advertising played an integral role in
launching the movement and we are very appreciative of their support and
To learn more about Phillips' recognition for IMPACT and work with
the Ageless Alliance, view the following video aired at the Think Big
Vistage 2013 International Conference: http://www.youtube.com/watch v=xB8bJNjdVQM
About Orange Label Art + Advertising Orange Label Art
+ Advertising is one of Orange County's longest-standing privately held
advertising agencies. Founded in 1972, the agency currently represents
clients from across the United States, in a broad range of specialties.
The agency principals are Wes Phillips, Rochelle Reiter and Debbie
Nagel. Key differentiators for the company include its 'Orange
Exploration™' approach to fact-finding, powerful 'View from the Field™'
research technique and 'The Juice', different-and-better client branding
method. For more information about Orange Label Art + Advertising, visit www.orangelabeladvertising.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130212006418/en/
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