Young Hollywood Partners With SUBWAY(R) Restaurants for Exclusive Re:FRESH Series
BEVERLY HILLS, CA, Feb 08, 2013 (MARKETWIRE via COMTEX) --
Young Hollywood, LLC has extended its partnership with SUBWAY(R)
Restaurants, the world's largest restaurant chain, to create a new
weekly video series which launched last week and airs exclusively on
Young Hollywood's YouTube channel (www.youtube.com/younghollywood).
The series launched on January 18.
Young Hollywood's Re:FRESH powered by SUBWAY(R) restaurants features
exclusive celebrity content aimed at the digitally savvy viewer. The
series recaps one-of-a-kind moments that happen each week in the
world of film, TV, fashion, music, and sports, featuring highlights
of Young Hollywood's exclusive video content with the biggest stars
in pop culture. Segments have a fresh positive spin and include
compelling and outrageous celebrity sound bites from Young Hollywood
interviews, fashion trends, and crazy tidbits from the past week. A
new episode airs each Friday for the 12 week run of the series.
Already planned are special-themed episodes taking place from NATPE,
Super Bowl and SXSW.
The show includes categories such as "Fresh Take," "Fresh Artist,"
"Fresh Show," or "Fresh Find." The second installment of the Young
Hollywood Re:FRESH powered by SUBWAY(R) show includes a studio chat
with the cast of GLEE, a major hip-hop superstar, a house visit with
an NFL Pro Bowl player, an acoustic performance from one of the X
Factor finalists, and the star of one of TV's hottest shows.
This series comes on the heels of Young Hollywood's One Year
Anniversary as part of YouTube's Original Channel Initiative. Since
launching the Young Hollywood Network, the channel has received an
average of 2 million views per week and has been recognized by AdAge
as YouTube's #1 Celebrity news channel on their Original Channel
About Young Hollywood
Young Hollywood is a next-generation digital
multimedia brand and one of the world's largest producers and
distributors of professionally produced celebrity & lifestyle video
programming. Young Hollywood owns several leading entertainment
websites, including its flagship site, YoungHollywood.com; licenses
the Young Hollywood trademark internationally for a range of consumer
products and services; and works closely with some of the most well
respected brands in the advertising world to help find innovative
ways to touch consumers through one-of-a-kind brand integrations and
viral marketing campaigns.
Young Hollywood's marketing division has launched successful
campaigns for companies such as Coca-Cola, Unilever, Samsung,
SUBWAY(R), Intuit, BlackBerry, AT&T and EA among others; as well as
key distribution relationships delivering scalable audiences for
their projects including Google, Hulu, Yahoo and more. Headquartered
in Los Angeles, California, the company was founded in 2007 by RJ
Williams, who serves as the CEO. Young Hollywood expanded the brand
by launching The Young Hollywood Network (YHN) in January 2012, as
part of the You Tube original programming initiative. Williams has
been profiled in such publications as USA Today, Wall Street Journal,
The Los Angeles Times, Variety, Hollywood Reporter and AdWeek. For
more information, please visit www.yhworldwide.com.
SOURCE: Young Hollywood
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