|[February 07, 2013]
Keynote Speaker to Focus on Social TV at SES New York 2013
NEW YORK --(Business Wire)--
SES (News - Alert) Conference & Expo series today announced that Mike Proulx, Senior VP
and Director of Social Media at Hill Holiday and author of Social TV,
will be the opening keynote speaker at SES
New York 2013. The leading event for experienced marketing
and advertising professionals will take place March 25-28, 2013, at the
New York Marriott Marquis.
Mike Proulx, Senior VP and Director of Social Media at Hill Holiday and author of Social TV, will be the opening keynote speaker at SES New York 2013. (Photo: Business Wire)
"SES is produced and presented by a team dedicated to ensuring you get
the best information, education, and value for money," said Mike Grehan,
publisher of Search Engine Watch and ClickZ and producer of the SES
international conference series. "At SES New York, we've made some big
changes to create a blockbuster agenda featuring Mike Proulx and other
top industry experts."
The opening keynote is entitled, "Social
TV: How Marketers Can Reach and Engage Audiences by Connecting
Television to the Web, Social Media, and Mobile." Proulx will examine
the changing television landscape and illustrate how brands must
approach the medium once labeled "traditiona" as new media.
According to Proulx, the convergence of television with the web, social
media, and mobile has put our long-standing beliefs about TV at a
crossroads with our modern behaviors around the medium. Social media has
created a new and powerful "backchannel", fueling the renaissance of
live broadcasts. Mobile devices allow us to watch and interact with
television whenever and wherever we want. And "connected TVs" blend web
and television content into a unified big screen experience bringing us
back into our living rooms.
Proulx is a Senior Vice President and the Director of Social Media at
Hill Holliday (News - Alert), a renowned advertising agency based in Boston, where he
leads a team with a focus on cross-channel integration, emerging and
social media. He has spent the last 17 years working at various
interactive, high-tech, and new media companies on the agency-side,
client-side, and as an entrepreneur. He has spoken at dozens of events
and has been widely featured in the press including The New York Times,
Fast Company, TV Guide, Forbes, BusinessWeek,
Mashable, and NPR (News - Alert).
Proulx conceived, produced, directed, and co-host the TVnext summit,
which took place in early 2011 and 2012. He is the co-author of Social
TV, a best-selling book from Wiley publishing that launched in
February of 2012. He is also the host of the social TV web series, The
Pulse (News - Alert) on Lost Remote. He holds a Master's degree in Computer
Information Systems from Bentley University and in 2012 was named the Ad
Club's Media All Star.
SES New York 2013 offers an Early
Bird discount of up to $600 for those who register for a conference
pass by Feb. 21, 2013. Group discounts for 4 or more pass holders from
the same company are also available by contacting firstname.lastname@example.org
and are the best value for the lowest price possible.
About SES New York
The SES New York conference includes informative presentations and
panels, intensive training workshops, and a large exhibit hall. Each day
is choreographed to leave plenty of time for networking opportunities
with industry associates. Its real-time case studies provide attendees
with best-practice knowledge that can be immediately applied to their
marketing programs, and its classroom-style learning offers a high
degree of interactivity.
SES New York stands out from other events because it carefully hand
selects a committee of industry experts, who listen to what the
attendees want to learn about. The result: customized and comprehensive
content that you can't get at any other conference. For more
information, visit http://sesconference.com/newyork/.
About Incisive Media
Incisive Media's SES Conference & Expo is a leading global education
conference and training series focused on the digital marketing
industry. Other Incisive resources for interactive marketers include
Click for digital marketing news, information, commentary, advice,
opinion and research and Search Engine Watch, which provides news and
information about search, analysis of the search engine industry and
tools for improving search marketing effectiveness. For more
information, visit http://www.incisivemedia.com/.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130207005344/en/
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