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Conversion Conference Teaches Online Marketers How to Optimize Digital Campaigns
[February 06, 2013]

Conversion Conference Teaches Online Marketers How to Optimize Digital Campaigns

San Francisco, CA, Feb 06, 2013 ( via COMTEX) -- Since 2010, a growing number of digital marketers have come to rely on Conversion Conference to learn the latest strategies for making websites and interactive marketing campaigns more effective. Now in its fourth year, the two-day international event series will be returning to San Francisco April 15th-17th , and is offering up to $400 off the cost of registration through February 22nd.

"Each year Conversion Conference has come to San Francisco has been bigger than the year before," conference chair and SiteTuners' CEO Tim Ash remarks. "With the growing number of organizations and agencies realizing the business value of testing and optimizing their digital marketing campaigns, I have no doubt that 2013 will continue that upward trend." According to Ash, the increased availability of robust testing tools, combined with shrinking marketing budgets and heightened pressure to demonstrate ROI, have brought the discipline of conversion optimization to the forefront of marketing initiatives for companies that make sales or generate leads online.

The San Francisco Conversion Conference will offer three programming tracks over two days, plus an additional half-day workshop available for those just getting started in website conversion optimization. Speakers include author and digital analytics luminary Jim Sterne, ecommerce and remarketing expert Charles Nicholls, neuromarketer and "Brainfluence" author Roger Dooley, Facebook marketing pro Dennis Yu, and more than a dozen other usability, testing, and optimization experts. Marketers from Walmart, Yahoo, Dell and Citrix are among the list of people already registered to attend.

Conversion Conference will be held at the San Francisco Marriott Marquis in conjunction with eMetrics Summit, DemandCon, Predictive Analytics World, Text Analytics World and AM Days - providing attendees the opportunity to network with thousands of digital marketers and analysts across a range of industries. Package pricing is available for those wishing to attend multiple events, and team discounts encourage organizations to send several marketers to maximize their learning opportunities. Conference Details Event Name: Conversion Conference Dates: April 15-17, 2012 Location: San Francisco Marriott Marquis, 55 Fourth Street, San Francisco, CA 94103 Rates: $1,400 for a 2-day pass through 2/22; $1,800 after About Conversion Conference Produced by Rising Media and SiteTuners, Conversion Conference was founded in 2010 by author Tim Ash, who wrote the bestseller "Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions". It is the only worldwide event series focused exclusively on website conversion rate optimization. Past Conversion Conferences have been held in San Francisco, London, Hamburg, San Jose, Ft. Lauderdale, New York and Washington DC. Attendees include professionals in marketing and advertising, online/internet marketing, e-commerce, web design, web usability, landing page optimization and conversion rate optimization, as well as CEOs of small and medium sized internet-based businesses.

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