|[February 05, 2013]
ADDING MULTIMEDIA Skylanders SWAP Force™ "Mixes It Up" at Toy Fair 2013
SANTA MONICA, Calif. --(Business Wire)--
In just over a year, the novel concept of bringing toys to life has made
Skylanders one of the most beloved and successful children's video game
franchises of all time1, establishing a new category in
family entertainment. Today, Activision (News - Alert) Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), revealed Skylanders
SWAP Force, the next installment in the popular
franchise, which will be featured at Toy Fair 2013, February 10-13 at
the Javits Center in New York City, in booth 3061.
SWAP Force builds upon the success of the franchise's
signature gameplay with an all-new innovative play pattern --
swapability -- that gives kids more choice than ever before by letting
them swap the top and bottom halves of the toys to create their own
characters. The game lets Portal Masters reconfigure 16 SWAP Force
characters into more than 250 unique combinations. Kids can mix and
match characters' powers and moves, and then bring them to life in the
game. Fans of the franchise also can play Skylanders SWAP Force
with their entire collection of characters from both Skylanders
Spyro's Adventure® and Skylanders Giants™,
now with the added capability of jumping.
"With Skylanders, we didn't just create a beloved new franchise, we
actually created an entirely new category that brings the world of
physical toys and video games together like never before. And now with Skylanders
SWAP Force, we are pushing the genre we created forward
with another big innovation: customization," said Eric Hirshberg, CEO of
Activision Publishing, Inc. "The idea that kids can customize their own
characters in the physical world, and have their unique combinations
recognized in the virtual world, is an idea as big as the concept of
bringing toys to life itself."
In Skylanders SWAP Force, Portal Masters embark on an
all-new adventure in the mysterious Cloudbreak Islands, home to a
mystical volcano that erupts every hundred years to replenish the magic
in Skylands. During an epic battle, a brave group of Skylanders were
caught in the volcano's eruption, which blasted them apart and sent them
to earth. But, the magic of the volcano gave these heroes a remarkable
new power -- the ability to swap halves -- turning them into a special
team known as the SWAP Force. Meanwhile, Kaos is back with a new
evil plan. And now, Portal Masters everywhere must reassemble the SWAP
Force -- in their original form or in new combinations -- and send them
back to Cloudbreak to save Skylands!
Skylanders SWAP Force features 16 new SWAP Force
characters, along with 32 core Skylanders characters (16 completely new
Skylanders and 16 new versions of fan favorite characters from previous
games) and eight new LightCore (News - Alert)™ characters. Skylanders SWAP
Force also delivers high-resolution graphics that bring the
game's detailed characters and rich environments to life, immersing
players in the gameplay like never before.
"Skylanders Giants was named to our 2012 Holiday Hot Toy List for
good reason - it extended the franchise's breakthrough gameplay and its
performance at retail has been incredible. We're continually impressed
by the originality that Activision delivers in bringing toys to life,"
said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "The innovation of
allowing kids to customize their toys in the real world and then send
them into the Skylanders SWAP Force game is
sure to raise the bar for the franchise."
In 2011, Skylanders Spyro's Adventure originated a new
play pattern that seamlessly bridged physical and virtual worlds across
multiple platforms and became the top-selling kids' videogame of the year2.
In October of 2012, Skylanders Giants further evolved the genre
and added the mega-sized Giants and LightCore™ characters
to the collection of interaction figures that have helped the franchise
achieve more than $500 million in U.S. retail sales, including
accessories and figures, reaching the milestone faster than any other
kids gaming property.3 Skylanders SWAP Force is
being developed by Vicarious Visions, an Activision studio. The game has
not yet been rated by the ESRB. For more information, visit www.skylanders.com.
Activision Publishing Broadcast Media Center
Members of the media can visit Activision Publishing's Broadcast Media
Center to download broadcast quality video, web-ready video and
high-resolution images. Members of the media using Pathfire can take
advantage of a Pathfire enabled video download.
Broadcast Media Center: http://activisionvideo.com
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, mainland China and the region of
Taiwan. More information about Activision and its products can be found
on the company's website, www.activision.com.
According to NPD data tracking of videogame sales since 1996
According to NPD, GfK Chart-track and Internal estimates
According to The NPD Group (News - Alert) Data from October 2011 through December
2012, inclusive of accessory packs and figures
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing's expectations, plans, intentions or strategies
regarding the future, are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.
© 2013 Activision Publishing, Inc. SKYLANDERS SWAP FORCE, SKYLANDERS
GIANTS, SKYLANDERS SPYRO'S ADVENTURE, LIGHTCORE and ACTIVISION are
trademarks of Activision Publishing, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130205005785/en/
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