(Bristol Herald Courier (VA) Via Acquire Media NewsEdge) Feb. 03--Some like the comfy confines of their recliner when watching one of TV's biggest telecasts of the year. Others like the ambiance available only get with a crowd and the aroma of fresh pizza. That's what Machiavelli's Manager David Jun is counting on for this Super Bowl Sunday.
"We have a special buffet just for the occasion," Jun said of the downtown Bristol eatery at 8 Fifth Street. "The crowd experience has a different character to it, one guy rooting against the other because maybe of the teams, things like that. And it's just good to kick back with a nice beer, pizza and enjoy the game without having to worry about things. We've done it for the past couple of years and it seems to get us a good crowd."
Those who go to Machiavelli's will be part of a crowd of 10.1 million who will journey to a restaurant or sports bar to see Super Bowl XLVII from New Orleans, according to a survey conducted in January by the Retail Advertising and Marketing Association, a division of the National Retail Federation.
Total spending on Super Bowl parties and related merchandise will grow to $12.3 billion in the days leading up to and including today, and the vast majority of that money will go toward food, the report showed.
The average consumer will spend $68.54 on Super Bowl-related purchases this year, up from $63.87 last year.
The survey said 74 percent of those watching the Ravens and 49ers will buy wings, pizza, chips and other beverages for themselves or for guests, while 3.9 million Americans plan on buying new furniture such as entertainment centers and recliners just for the game.
Other party-related facts revealed in the survey:
--39.4 million people plan on hosting a Super Bowl party.
--59.9 million will attend a party.
--An estimated 179.1 million people will watch the Super Bowl, up from 172.5 million last year.
--The most-consumed food or snack at those parties: chicken wings, with an estimated 1.2 billion gobbled down.
The popularity of those teams is also boosting apparel sales as 17 million fans will buy jerseys, T-shirts and other accessories blazoned with team logos, the survey said.
The game also gives the electronics industry an injection as the prime demographic that advertisers aim for, young adults ages 18 to 24, will purchase a high-definition TV just in time for the 6:30 p.m. kickoff. A total of 7.5 million households plan to visit retailers to get those TVs, according to survey results.
It is certainly not your father's Super Bowl when it comes to why people watch. The NRF study found that only 34 percent of viewers will watch just for the game.
It seems that advertisers have struck a chord with consumers with their creative commercials, going for $3.8 million dollars for each 30-second ad this year, according to Bloomberg Reports. The second-largest group of viewers, 19 percent, are watching just to see those ads, while 7 percent said they will tune in just to see this year's halftime show featuring Beyonce Knowles.
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