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Digital Insurance Hires National Practice Leader to Manage Digital Benefit Advisors' Expanding Brokerage Network
[February 04, 2013]

Digital Insurance Hires National Practice Leader to Manage Digital Benefit Advisors' Expanding Brokerage Network

ATLANTA --(Business Wire)--

Digital Insurance (, the nation's largest and most technologically advanced employee benefits-only agency, hired seasoned industry executive Pete Gruenberg, CEBS, as Digital Benefit Advisors' (DBA) national practice leader. The company created this role to help accelerate the growth and positioning of DBA's rapidly expanding network of retail brokerage offices.

"Pete's vision, expertise and leadership will help expand DBA's capabilities and evolve our value proposition to clients," says Mike Sullivan. "He is known for his strategic thinking, as well as ability to create a team-oriented environment and inspire peak performance. Pete's a great match for our culture and timing is ideal as we build our agency network and private exchange solution over the next couple of years.

DBA combines the commitment of experienced, local market advisors with the sophisticated technology and innovative resources of a respected national company. Employers receive access to a broader variety of carriers, dynamic tools, proprietary products and the ability to effectively navigate the complexities of health care reform.

"Digital's history of innovation and unique operating platform is well-positioned to take advantage of changing market dynamics and deliver even more value to employers and employees," explains Gruenberg. "I welcome the opportunity to help lead Digital Benefit Advisors into this new era."

Gruenberg's expansive career includes key leadership positions at Willis North America, Hilb, Rogal and Hobbs; Bank of America Corporate Insurance Agency; and Meeker Sharkey. Most recently, he served as a mergers and acquisitions specialist affiliated with a leading M&A firm. He spent several years serving on the National Broker Advisory Councils of two of the largest national health insurance carriers, as well as is a member of the Employee Benefits Board of the Council of Insurance Agents and Brokers.

About Digital Insurance

Digital Insurance ( is the largest, most technologically advanced employee benefits-only agency in the U.S. Distinguished by its focus on innovation and education, the company creates greater value for employers and inspires individuals to become more engaged health care consumers. Its largest division, Digital Benefit Advisors, is a national network of experienced, local market experts who deliver expanded offerings to businesses and organizations. Digital is a wholly owned subsidiary of Fidelity National Financial (NYSE: FNF).

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