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Loyalty 360 and KANA Present: If You Love Your Customers, Don't Break Their Hearts- Minimize Effort to Maximize Loyalty.
[January 31, 2013]

Loyalty 360 and KANA Present: If You Love Your Customers, Don't Break Their Hearts- Minimize Effort to Maximize Loyalty.

Cincinnati, Ohio, Jan 31, 2013 ( via COMTEX) -- The information provided on websites, social networks and through traditional media empowers the customer, it gives them a voice, and if brands consider the customer experience they seek, customer loyalty will follow.

On FEBRUARY 14 at 1 PM EST, Loyalty 360 - The Loyalty Marketer's Association will be hosting a webinar discussion based on maximizing loyalty with customers by reducing barriers and making the interaction with businesses easier than ever before. KANA, a global leader in customer service solutions, will be presenting the webinar titled, "If You Love Your Customers, Don't Break Their Hearts: Minimize Effort to Maximize Loyalty." "Being perceived as a brand that is easy to do business with requires excellence at all engagement points of the customer lifecycle," said Scott Hays, senior director of Product Marketing, KANA Software. "With each interaction, the customer wants something from you. The quicker you understand their needs--always in the context of their profile and history--the quicker you can help them. The right technology brings this all together, reducing both customer effort and agent effort for achieving top-tier customer satisfaction." This informative webcast will revolve around the kind of service, support, instructions and policies a business should provide for their customers, and where it is located. Can customers get the information through their preferred channels like: website, contact center, mobile, communities, etc. The easier brands make interacting with their business, the greater the chance customers will come back for more.

Mark Johnson, CEO of Loyalty 360 states, "The challenge for brands has always been to truly listen and understand their customers. The brands today that understand the value in optimizing the customer experience for easier engagement with the consumer, across all touch-points, will be the ones who rise to the top in the customer advocacy and loyalty arena." Join KANA and Loyalty 360 on February 14 for a one-hour, complimentary panel discussion with Esteban Kolsky, an Independent Analyst and Founder of thinkJar; Scott Hays, Senior Director of Product Marketing; and John Chmaj, Senior Practice Director of Knowledge Management Strategy, from KANA; and Mark Johnson, President and CEO of Loyalty 360, for an enlightening and informative discussion on maximizing customer loyalty.

For more information and to register for this webinar, please visit: About KANA: KANA makes every customer experience a good experience. A global leader in customer service solutions delivered on-premise or in the cloud, KANA lets organizations take complete control over customer service interactions, so they can take care of customers, while managing costs and reinforcing brand. By unifying and maintaining context for customer journeys across agent, web, social and mobile experiences, KANA solutions have reduced handling time, increased resolution rates and improved net promoter score (NPS) at more than 900 enterprises, including half of the Global 100 and more than 250 government agencies. KANA is based in Silicon Valley, California and has offices worldwide.

About Loyalty 360: Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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