[January 31, 2013]

Prime Instant Video Greenlights Its First Children's Pilots for Production

(NASDAQ: AMZN)-Amazon Studios, the original movie and series production arm of Amazon.com (News - Alert), announced today that five children's test pilots have been greenlit for production. This announcement comes on the heels of the first pilot production commitment in December, which greenlit six comedy pilots, bringing the total number of Amazon Studios pilots currently in production to 11.

Once completed, all 11 pilots will be posted on Amazon Instant Video, Prime Instant Video, Lovefilm UK and Lovefilm Germany for Amazon customers to watch for free. Viewer feedback will help determine which series Amazon Studios should produce.

"Production is already underway for the first set of comedy pilots we announced last month, and now we are excited to add even more pilots to the list-five amazing preschool children's series," said Roy Price, Director of Amazon Studios. "Our children's series come from industry luminaries with credits such as Blue's Clues, Sid the Science Kid and Dino Dan. We think parents-and our very youngest customers-are going to love the magical combination of entertainment and learning that they'll discover in these children's series."

"We are thrilled to be working with Amazon Studios on our pilot and can't wait to soar into a creative arts curriculum with Creative Galaxy," said Angela C. Santomero (Blue's Clues), creator and executive producer of the debut series, which is one of five children's series to receive a pilot order. "We know that art can have a powerfully positive effect on children, and through our proven signature approach to preschool television, we will actively help young viewers learn how to think creatively in their own lives. Working with Amazon Studios has been fantastic, and we look forward to jumping into the production process."

Children's pilots include:

Creative Galaxy

Creative Galaxy is an animated interactive art adventure series, designed to inspire kids' creative thinking through crafts, story, music and dance. The series was created by Angela Santomero, creator of Super Why!, the Emmy-nominated literacy series, Blue's Clues and Daniel Tiger's Neighborhood.

Oz Adventures

In this innovative problem solving series, Dot, Dorothy's daughter, goes off to Oz everyday with the children of the beloved characters from L. Frank Baum's classic book, The Wizard of Oz. In each episode, the yellow brick road leads Dot to a new magical location where she solves problems alongside her Oz friends.

Teeny Tiny Dogs

Produced by The Jim Henson Company (Sid the Science Kid, Dinosaur Train) and created by Howard Baker (Rugrats), Teeny Tiny Dogs follows Butch, Butterfly, Dinky and Polly as they help one another navigate the big world despite their teeny, tiny, small size. This series promotes happiness through friendship, learning, growing and developing a strong sense of self as seen through the eyes of canine friends.

Tumbleaf

Tumbleaf was created by Drew Hodges and Bix Pix Studios, an award-winning stop motion studio. The series, aimed at preschoolers, is set in a whimsical land where a small blue fox named Fig plays each day and discovers adventure, friendship and love around every bend in the path. Children will be enriched by narratives that promote play through exploration and cognitive reasoning.

Th Untitled J.J. Johnson Project

The Untitled J.J. Johnson Project revolves around Anne, a young scientist, who creates three robot helpers to assist her scientific experiments in the back of her dad's junkyard. This science-based series from creator J.J. Johnson (Dino Dan, This is Emily Yeung) aims to introduce kids to science and technology in a fun, new way.

These five new pilots join the six comedy pilots already in production: Alpha House, Browsers, Dark Minions, The Onion Presents: The News, Supanatural and Those Who Can't.

About Amazon Studios

Since its launch in November 2010, more than 14,000 movie scripts and 2,500 series pilot scripts have been submitted to Amazon Studios. The original series announced today will be added to the Amazon Studios series development slate, which currently boasts 20 additional projects.

Amazon Studios continues to invite series creators to upload their proposals for comedy and children's programming at http://studios.amazon.com/getting-started/series or submit them privately via Amazon Studios.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine-and it is available in two display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE (News - Alert) data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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