|[January 31, 2013]
BluePhoenix Taps Industry Veteran Rick Oppedisano to Lead Marketing
HERZLIA, Israel --(Business Wire)--
(NASDAQ: BPHX), the global leader in legacy language and database
translation, hired Rick Oppedisano as the new Vice President of
BluePhoenix's recent investments enabled the company to build out its
executive management team with proven industry experts. Oppedisano has
specialized in developing high-growth technology brands, executing
worldwide marketing and sales functions including marketing strategy,
sales modeling and channel development. He has led teams in developing
cutting-edge marketing automation capabilities, metrics, website
re-architecture, and complete company re-branding.
Prior to BluePhoenix, Oppedisano worked with Azaleos Corporation,
holding roles in marketing, product management and global channel sales.
He played a critical role in the company's merger with M3 Technology
Group in 2009 and developed global partnerships directly linked to
significant revenue growth. In 2011, Azaleos was named the 28th
Fastest Growing Tech company by Deloitte (News - Alert), achieving growth of nearly
6000%. In 2012, the company was acquired by Avanade.
"Rick was a valued member of the team, and contributed broadly to
Azaleos' market positioning, sales and marketing operations," says Joel
Lanik of Frontier Capital, a stakeholder in Azaleos.
"We are extremely excited to add Rick to our tam," said Matt Bell,
BluePhoenix CEO. "He brings a great mix of experience, vision and proven
results to our marketing department. We are thankful he is here to help
guide BluePhoenix's growth."
Some of Oppedisano's 2013 goals revolve around increasing BluePhoenix's
brand awareness, while also positioning the company as a leader in the
space of legacy language and database translation. He will focus on
driving lead generation for BluePhoenix's sales team and also on partner
About BluePhoenix Solutions (News - Alert)
BluePhoenix Solutions Ltd. (NASDAQ: BPHX) is the leading provider of
legacy language and database translation. The BluePhoenix portfolio
includes a comprehensive suite of tools and services for automated
database and application migration. Leveraging over 20 years of
best-practice domain expertise, BluePhoenix works closely with its
customers to minimize risk and provide a clear path from legacy
platforms like COBOL, Natural/Adabas and others to modern solutions like
SQL, DB2, Java and more. BluePhoenix customers come from diverse
industries and vertical markets such as automotive, banking and
financial services, insurance, manufacturing, and retail. BluePhoenix
has 6 offices in the USA, UK, Italy, Romania, and Israel.
Cautionary Statement Regarding Forward-Looking Statements
Certain statements contained in this release may be deemed
forward-looking statements within the meaning of the "safe harbor"
provisions of the Private Securities Litigation Reform Act of 1995 and
other Federal Securities laws. You can identify these and other
forward-looking statements by the use of words such as "may," "will,"
"plans," "believes," "estimates," "expects," "predicts", "intends," the
negative of such terms, or other comparable terminology. Because such
statements deal with future events, plans, projections, or future
performance of the Company, they are subject to various risks and
uncertainties that could cause actual results to differ materially from
the Company's current expectations. These risks and uncertainties
include but are not limited to: the effects of the global economic and
financial trends; market demand for the Company's products; successful
implementation of the Company's products; changes in the competitive
landscape, including new competitors or the impact of competitive
pricing and products; and such other risks and uncertainties as
identified in BluePhoenix's most recent Annual Report on Form 20-F and
other reports filed by it with the SEC (News - Alert). Except as otherwise required by
law, BluePhoenix undertakes no obligation to publicly release any
revisions to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events. This press release is also available at www.bphx.com.
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