|[January 28, 2013]
State of the Smart Grid Consumer: Ready for Engagement
SAN DIEGO --(Business Wire)--
Most consumers like smart technology and would be willing to participate
in energy saving programs but they need more education, says a new
report issued today by the Smart Grid Consumer Collaborative (SGCC). The
2013 State of the Consumer Report summarizes what SGCC knows about the
smart grid from the consumers' point of view after conducting five
in-depth research studies and talking to more than 4,000 U.S.
"The key to engaging consumers in smart grid is understanding how to
appeal to them in terms that will resonate -- how to answer their
objections and make it easy for them to interact with new technology,"
said SGCC Executive Director Patty Durand.
The report highlights what SGCC knows about consumers from a series of
research studies conducted by the organization in 2012. Findings include:
Segmentation matters: /i>When it comes to smart grid, consumers
are not homogeneous in their attitudes, opinions or behaviors, and
they all need more education.
Awareness lags: About 75 percent of consumers either have never
heard the term smart grid or don't know what it means.
Benefits outweigh concerns: When consumers are provided with
information about the benefits and key concerns of smart grid, the
positive statements are more persuasive and resonate better.
It's not just about saving money: SGCC
research demonstrates that multiple smart grid benefits resonate with
various segments and types of consumers.
Program interest is quite strong: SGCC research has found that
consumers express strong interest in smart grid-enabled programs and
Low-income consumers require special focus: While similar to
the general population in terms of general smart grid awareness,
low-income consumers are different many ways, including communication
The report ends with an overview of four utility consumer engagement
success stories and includes actual testimonials from consumers, to show
what success looks like and how it is achieved.
About Smart Grid Consumer Collaborative
Smart Grid Consumer Collaborative (SGCC), is a 501(c)(3) nonprofit with
the mission of accelerating the adoption of a consumer-friendly,
consumer-safe and consumer-approved smart grid. Membership is open to
advocacy groups, technology vendors, research laboratories and electric
utilities for collaboration in research, best practices and consumer
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