|[January 24, 2013]
Leads360 Study Finds Text Messaging in Selling Process Can Boost Sales by 328%
LOS ANGELES --(Business Wire)--
a market-leader in cloud-based intelligent sales
automation solutions, today announced research findings that reveal
incredible opportunities for sales organizations that implement an
effective text messaging strategy, with conversion gains as high as
328%. Despite the positive impact of text messaging during the sales
process, only 2.1% of sales prospects were touched using text messaging,
according to the research of more than 3.5 million prospect interactions.
"Text messaging is an untapped opportunity for sales teams, with
enormous potential when used strategically," said Nick Hedges, president
and CEO at Leads360. "While phone and email continue to be an important
way to communicate with a prospect, at times, there is nothing better
than a text message."
Text messaging has quickly become one of the most widely used forms of
personal communication. According to Forrester,
more than 2 trillion SMS messages were sent in the US in 2011, which
equates to more than 6 billion SMS messages sent per day. Still, few
businesse today have evaluated how to effectively integrate text
messaging into their business practices.
While SMS marketing is showing growth, text messaging is questioned and
not commonly practiced in the sales process, generally due to lack of
consideration or CRM system limitations in managing the medium.
"With great power, comes great responsibility - for the same reasons
that a text message can be a more effective way to communicate, it can
also have the potential to be interpreted as intrusive or in violation
of one's personal domain when used for business purposes," said Hedges.
"Our recent research sheds new light on the appropriate use of text
messaging in the sales process, it is a must read for any sales
Leads360 Text Messaging Study - key findings:
Texting at the right point in the sales process drives conversion - Prospects
that receive a text after contact has been made, convert at more than
twice the rate of the average contacted lead.
Send text messages with purpose - three or more purposeful text
messages after contact has been made with a prospect can increase
conversion rates by 328%.
If used inappropriately, sending text messages to prospects can be
detrimental - text messaging a prospect prior to making contact on
the phone decreases the likelihood of ever making contact by
Download the full Leads360 report, Text
Messaging for Better Sales Conversion, and learn more about
how text messaging can be effectively used in the selling process. Visit www.Leads360.com
to learn more about the firm's automated text
messaging features within its intelligent sales automation solution.
Leads360 is a market leading provider of cloud-based intelligent sales
automation solutions that drive more effective and efficient sales
processes and improved conversion rates. With unmatched expertise, drawn
from a dedication to helping more than 5,000 clients automate and
improve their lead response and selling processes, Leads360 has become
the platform of choice for organizations focused on improving customer
acquisition practices and business performance. Leads360 is a privately
held company, recently recognized as one of the fastest growing
companies in North America by Deloitte (News - Alert). Please visit www.Leads360.com
for more information.
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