|[January 24, 2013]
ChapStick® Sessions Applies a Spotlight on Musically Talented Lips
MADISON, N.J. --(Business Wire)--
ChapStick® is giving healthier, happier lips another reason to smile
next month. The ChapStick® brand is collaborating with the recently
re-launched social entertainment destination Myspace to host a national
live stream concert event featuring Emeli Sandé and other rising stars
on Monday, February 11, 2013, at the Key Club in Los Angeles. The event
is part of ChapStick® Sessions, a national initiative that celebrates
what healthier, happier lips can do by shining a spotlight on musically
talented lips, while supporting the advancement of music through a
charity sponsorship with the Music
Emeli Sandé, the soulful singer of the hit single "Next to Me," will
headline the Myspace Live concert presented by ChapStick® Sessions.
Earlier this year, the quickly rising music star in the U.S. released
her latest album, Our Version of Events, which peaked at number
one in the UK. Emeli also performed in both the Opening and Closing
ceremonies of the London Olympics. "I am very excited to be a part of
the ChapStick® Sessions concert that showcases tomorrow's stars," says
Sandé. "As a new artist you cherish the opportunities you get to perform
and expand the reach of the music you are so proud of."
In addition to Sandé, the concert will also feature a performance by
five-time GRAMMY-nominated singer and songwriter Skylar Grey, who will
open for Emeli, and a performance by Suzanna Choffel, who
competed on Season Three of "The Voice" and is one of five profiled
current ChapStick® Sessions artists. Local fans who attend the concert
will be admitted on a first-come, first-served basis. A limited number
of tickets that guarantee admission will be available for pick up at the
Key Club box office, starting on Monday, January 21st. The
event will also be nationally live streamed for all to view on the
ChapStick® Facebook (News - Alert) page at Facebook.com/Chapstick
and on Myspace. The event will also be rebroadcast the day after the
show n Myspace.
The ChapStick® Sessions initiative features five dynamic video jingles
viewable on the Sessions tab of the ChapStick® Facebook page. Each song
is performed by diversely talented up-and-coming singers selected by
Chapstick. For each ChapStick® Sessions video shared, a $1 donation will
be made, up to a total of $50,000 to the Music
Empowers Foundation, which provides tomorrow's talents with the
opportunity to learn, play, create and perform music.
The five ChapStick® Sessions videos are "ChapStick® on My Mind,"
performed by Aaron "Marcellus" Sander from Atlanta and Kristin Stennis
from Chicago; "Mariachi ChapStick®,"
performed by Flor de Toloache, the first and only known all-female
mariachi band from New York City; "ChapStick® Flavor Beat,"
performed by Derick Cross (aka D-Cross) from New York City; "Lost My
ChapStick®," performed by Suzanna Choffel from Austin; and "ChapStick®
Cherry My Berry," performed by Raymond J. Lee from Atlanta.
"The ChapStick® brand has always focused on the importance of keeping
lips both healthier and happier," said Brian Groves, Chief Marketing
Officer US, Pfizer Consumer Healthcare. "Through the ChapStick® Sessions
program, we are able to tap into our consumers' passion for music by
showcasing new and emerging singers who put who put their healthy and
happy lips to great use."
For more information on ChapStick® Sessions or any ChapStick® product,
please visit www.chapstick.com
ChapStick®, the brand synonymous with lip balm, cares for lips all year
round. Originally created in the early 1880s, ChapStick® is known today
as America's favorite lip balm. Marketed by Pfizer through its Consumer
Healthcare business unit, ChapStick® offers a variety of products and
fun flavors that promote happier and healthier lips. For more
information on ChapStick®, please visit www.chapstick.com
and check out www.facebook/ChapStick.
Myspace is a leading social entertainment destination powered by the
passions of fans. Myspace drives social interaction by providing a
highly personalized experience around entertainment and connecting
people to the music, TV, movies, and games that they love. These
entertainment experiences are available through both online and offline
and across multiple platforms and devices. Myspace is also the home of
Myspace Music, which offers an ever-growing catalog of freely streamable
audio and video content to users and provides major, independent, and
unsigned artists alike with the tools to reach new audiences. The
company is headquartered in Beverly Hills, CA (News - Alert) and is an affiliate of
About Music Empowers
Music Empowers Foundation is a 501 (c) (3) not-for-profit that provides
financial support to nonprofits that offer music education programs to
communities with limited or nonexistent programs. Since its inception in
2010 it has awarded over half a million dollars in grants to
organizations such as The Dr. Phil Foundation, Little Kids Rock, Berklee
City Music, DonorsChoose.org, the Quincy Jones Musiq Consortium and
Piano Outreach of New York. For more information go to www.musicempowersfoundation.org,
become a fan on Facebook or follow them on Twitter (News - Alert) @MusicEmpowers.
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