ROBLOX Builds to New Heights - 2012 Brings Tremendous Growth
SAN MATEO, CA, Jan 22, 2013 (MARKETWIRE via COMTEX) --
ROBLOX, the largest user-generated content site in videogames and
the #1 entertainment site for kids according to comScore, has
released data showing dramatic growth in 2012.
For the year, ROBLOX yielded its highest number of gameplay hours and
-- Builders and players spent over 176.3 million hours in gameplay, a 50%
increase over 2011;
-- 149 games experienced at least 1 million plays, a 70% increase; and
-- Total page views reached 13.3 billion, a 37% increase.
ROBLOX dominates the comScore Kids Category in five separate areas,
coming out on top in average daily visitors, total minutes, total
page views, total visits, and average visits per visitor. ROBLOX also
leads all game sites in total page views according to comScore.
The number of visits to the site rose to 685 million for 2012, a 66%
annual increase; December alone saw 11.5 million unique visitors, a
54% increase over December 2011. A stunning 86% of new ROBLOX users
in 2012 came through word of mouth; WOM accounts grew 56% over 2011.
As of January 2013, 35.8 million accounts have been created on
ROBLOX offers millions of user-created worlds and game levels to
explore. In 2012, for the first time, four games topped 10 million
plays, and 149 places garnered at least one million plays each.
Some of the top user-created games and places on ROBLOX in 2012
-- Base Wars: The Land, developed by an 18 year old builder from Hong
Kong; received 15,189,409 plays. Base Wars: The Land is a real-time
modern battle game where great teamwork is the key to winning.
-- Paintball!, developed by a 17 year old builder from Massachusetts;
received 14,114,928 plays. Paintball! is a team-based first person
game, similar to what you might play in real life. It's the Red team
vs. the Blue team to win the round (by most points, flag captures,
etc.) and players can level up to unlock new paintball gear.
-- Catalog Heaven, developed by an 18 year old builder from Illinois;
received 12,108,593 plays. Catalog Heaven is a social game where you
can try on and test practically any hat, gear, face, or package from
the ROBLOX catalog.
"ROBLOX gives builders the tools and freedom to put their imaginations
into action," said David Baszucki, CEO. "Our community's commitment
to building, sharing, and playing on ROBLOX is evolving in
spectacular ways, and these 2012 numbers show how exciting and
engaging user-created content can be for desktop and now mobile
ROBLOX's accelerated growth in 2012 is complemented by the popularity
of its recently released ROBLOX Mobile app, where users play ROBLOX
on the iPad, iPhone, and iPod touch. The app is available in the
iTunes store for free and brings a substantial subset of the ROBLOX
desktop experience to mobile, including the ability to discover and
play user-created levels, browse user-built models, and purchase
user-crafted avatar clothing. Since July, there have been more than
250,000 downloads of the mobile app; in December, more than a third
of all ROBLOX Mobile users played at least 10 times, turning ROBLOX
into a mobile habit.
The performance of the ROBLOX marketplace also captures the
impressive entrepreneurial behavior of the online community, heavily
comprised of 8-16 year olds. Players are able to build digital
assets, including clothing such as shirts and pants, and then sell or
trade these to other members using virtual currency called ROBUX. In
2012, more than 17.6 billion ROBUX -- equivalent to $176 million USD
-- changed hands among users in the ROBLOX economy. This activity
represents a 150+% increase in virtual currency exchanged since 2011.
Looking forward to 2013, David Baszucki commented, "We're not going
to hope for a lucrative year in 2013, we're going to build one... and
our community will build it with us."
ROBLOX is a leader in the area of user-generated
content creation and aggregation. ROBLOX is ranked #1 among kids
entertainment sites in the US for daily visitors, total minutes,
total page views, total visits, and average visits per visitor
(comScore, December 2012). On ROBLOX, builders create elaborate
online environments that simulate the real world, then share and play
them with the community. Drawing over one billion page views and 29
million in-game hours each month, ROBLOX's vision is to become the
world's premier online physics-based building system.
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